Just lately, our firm marked a decade of development, throughout which we underwent a outstanding transformation, evolving from a small startup to a well-established enterprise. Nevertheless, this evolution wasn’t precisely mirrored in our model, prompting us to embark on a big change that may convey the maturity and distinctiveness we have achieved.
A glimpse of our new emblem
Our major purpose was to create a recognizable model; the present image lacked recognition, so we would have liked one thing extra compact and memorable, targeted on enhancing the idea of centralization: ‘Single supply of reality.’
To attain this, we grounded our new image in primary and recognizable shapes, beginning with the asterisk, which evokes centralization. By modifications, we added persona and prominence to the image, aligning it with our model values of centralization, connectivity, and high quality.
A vibrant colour palette
Some of the highly effective property a model can possess is its alternative of colour. Concurrently, colour represents some of the difficult associations to determine for a model.
When executed successfully, a fast look at a selected colour can immediately evoke a universe of brand-related associations.
Since our inception, inexperienced has been an iconic colour for Gross sales Layer, so it was one thing we needed to take care of however with a brand new focus. We undertook the duty of refining the unique inexperienced tone and increasing it with a darker shade. These mixed inexperienced tones create a compelling distinction for enhanced legibility. To counterpoint the identification, we expanded the first colour palette with 4 further tones that complement one another. Because of glorious distinction and mutual mixture, we will broaden the graphical identification of Gross sales Layer.
Limitless potentialities
Gross sales Layer is a modular and adaptable software, and we needed to replicate this in our model. Ranging from one facet of our image, we created a system of shapes that, mixed in numerous methods, give rise to patterns that shall be used all through our model. The mixture of those types not solely allows the creation of patterns but in addition the era of engaging illustrations that may seamlessly combine with photographs.
The secret is consistency
Consistency is important to construct a terrific model, establishing clear guidelines on when, the place, and why to make use of particular colours and the way they need to be mixed. Every part we combine into our identification is smart as a part of a world system.
We’re excited so that you can expertise our new model on saleslayer.com and observe these parts in our product and social media.
Welcome to the brand new Gross sales Layer!
