Universum’s Employer Branding NOW 2023 survey

STOCKHOLM, SWEDEN, Could thirtieth, 2023 -Universum’s Employer Branding NOW 2023 research, carried out through the first quarter of this yr, reveals college students and dealing professionals are assured in regards to the hiring market – this regardless of slowdowns in sure industries and areas. Eight in 10 college students say they’re assured about securing a job within the coming yr, and over 50% claimed to be excited about shifting jobs inside the subsequent 12 months. Even within the occasion of a layoff, practically 9 in 10 professionals say they’re assured about getting a brand new job.

“However a flurry of reports about layoffs and financial contraction, most corporations are nonetheless battling a expertise shortfall, and the issue isn’t going to enhance anytime quickly,” explains Yusuf Azoz, CEO of Universum. 

Universum, the worldwide chief in employer branding, surveyed over 1,700 expertise leaders from 75 nations between February 15 and March 31, 2023, and over 1000 college students and professionals from 11 main economies* throughout an identical interval. The analysis appears at a variety of points together with employer branding, recruitment advertising budgets, data-driven decision-making, expertise perceptions and worker engagement. The survey contains insights from the World’s Most Engaging Employers (WMAEs), a cohort of the highest world employers as recognized by job seekers all over the world. 

Towards this backdrop of continued expertise shortages and candidate confidence within the job market notable findings from the 2023 analysis embody: 

Employer branding is much more vital in 2023. Among the many WMAE, 78% say employer branding is a high precedence —up 11 factors in two years. Even for small- and medium-sized employers, the bulk say employer branding is a vital space of HR funding. 

Recruitment advertising budgets stay excessive. Almost half (48%) of the WMAE report their employer branding finances has elevated since 2022 – a notable discovering given hiring slowdowns. 

Differentiation is a key mandate in 2023. Given the competitors for high expertise, employer branding professionals are targeted on standing out from opponents; 60% of the WMAE say differentiating their employer manufacturers and EVPs from opponents might be a key goal within the coming yr. 

Many employer manufacturers are revising their EVP. Worker well-being and versatile working circumstances — areas of focus through the pandemic years — are actually emphasised in fewer than one in three EVPs. The potential cause: these have develop into baseline expectations, and subsequently present restricted differentiation. 

Worker expertise design is more and more essential to employer model technique. We discovered a rise within the variety of main world employers who claimed that management improvement and other people administration practices had been being influenced by their employer model methods.