Engaging advantages and good office tradition dominate the profession precedence record, whereas Google and PTT stay probably the most desired employers in Thailand.
Thailand, Could tenth, 2023 – Universum has launched the Thailand version of Universum Expertise Analysis 2023, its international annual expertise survey that appears into the longer term workforce’s preferences for employment. On this yr’s survey, tourism and hospitality remained probably the most most popular trade amongst enterprise college students given the total border reopening worldwide final yr. In the meantime, the manufacturing sector was the best choice for engineering college students. Nevertheless, there was additionally a rising curiosity within the power trade following growing efforts throughout the nation towards sustainability. The power sector elevated in recognition as an trade of alternative for employment by 19% for engineering college students and by 3.9% for enterprise and commerce college students.
“The rising recognition of the power sector amongst Thai college students aligns with the continued efforts towards sustainability by each private and non-private sectors, with a powerful give attention to the manufacturing and adoption of renewable energy sources. It’s clear that younger expertise at the moment cares about this and desires to be a part of making a greener and extra sustainable future. Employers that talk clear insurance policies and enterprise targets in direction of sustainability will extra seemingly appeal to their curiosity,” mentioned Mike Parsons, APAC Managing Director at Universum.
The three most sought-after industries for employment for enterprise and commerce college students have been tourism and hospitality (33%), market analysis (28%), and promoting (27%). In the meantime, manufacturing (35%), pc software program and expertise (30%), and IT and engineering consulting (28%) topped the record for engineering college students.
Google remained probably the most very best employer for enterprise and commerce college students, adopted by GMM Grammy, Uniqlo, and LINE Company. For engineering college students, PTT was probably the most fascinating employer, adopted by Google, Siam Cement Group, and the Electrical energy Producing Authority of Thailand (EGAT).
Significance of assembly Thai college students’ preferences on advantages and office tradition
Whereas a majority of Thai college students have been enthusiastic about distant working, they have been involved about overextending themselves (48%) and failing to keep up the work-life stability they need.
Aggressive base salaries and advantages packages remained probably the most essential elements for Thai college students in search of employment. Nevertheless, Thai college students are additionally more and more enthusiastic about firms that present a pleasant work setting, safe employment, versatile working circumstances, encourage work-life stability, high-performance focus, respect for his or her workers, and a clear path for profession development.
“Because the job market turns into extra aggressive, it will be important for employers to pay attention to these preferences to maintain attracting younger expertise. Other than providing aggressive salaries and advantages, employers must also give attention to making a supportive and interesting work setting that values worker well-being, flexibility, inclusivity, and profession development. By implementing efficient insurance policies and selling these values as a part of their company tradition, employers will be capable of appeal to prime expertise and construct a powerful popularity as an employer of alternative within the Thai market,” Parsons mentioned.
Thai college students flip to Fb to be taught extra about employers
By way of communication channels, 80% of Thai college students mentioned they often undergo a possible employer’s social media channels, notably Fb, once they wish to be taught extra in regards to the firm. The highest three subjects college students wish to know extra about in an organization are range and inclusion, wage and advantages, and profession development alternatives. These subjects not solely seize the scholars’ consideration, however they’re additionally important to their decision-making course of on the subject of selecting a future employer.
“Employers are inspired to give attention to these subjects when posting on their on-line channels, as college students go to their digital channels to study their tradition and values. Thai college students additionally wish to know the ideas of an organization’s leaders on office values and enterprise plans. Employers can tailor their branding communication by selling these key areas on-line to allow them to successfully have interaction with Thai college students and showcase their dedication to making a supportive office tradition whereas offering profession development alternatives of their respective industries,” Parsons added.
Relating to salaries, the 2023 survey revealed that the anticipated annual wage of college college students has barely decreased by 3% from THB 479,000 final yr to THB 466,379 this yr. Enterprise college students anticipate a median annual remuneration of THB 441,195, whereas engineering college students anticipate THB 464,538. Moreover, the gender hole in anticipated annual wage stood at 10% this yr, with anticipated salaries of males at THB 484,303 and girls at THB 437,455.
About Universum
Universum is a data-driven employer branding company. Based in Stockholm, we at the moment are energetic in over 60 nations, with key hubs in Zürich, Paris, Berlin, London, New York, Singapore and Shanghai. The Universum Expertise Survey, performed in over 60 markets worldwide, surveyed multiple million college students and professionals about their preferences amongst potential employers, their profession concepts, and communication preferences. Leveraging this, we offer our purchasers with the analysis, technique, and artistic options they should compete extra successfully for expertise.
Serious about our information?
Do you want to higher perceive your model picture, viewers and opponents?
Yearly Universum surveys over 1 million college students and professionals worldwide to determine the model picture standing of probably the most engaging employers. Our Analytics options provide the insights you want to win the battle for expertise.
