Monday, January 1, 2024
HomeMarketing AutomationUnpacking Each Characteristic We Inbuilt 2023

Unpacking Each Characteristic We Inbuilt 2023


Buffer modified lots within the final 12 months.

In complete, we launched 26 unbelievable options.

We labored on 100s of small enhancements and bug fixes.

And wrote over 10,000 traces of code.

To spherical up the 12 months, we thought we would run by way of the 11 hottest launches we launched in 2023.

New options

AI Assistant 🤖

This was an enormous one.

We built-in ChatGPT’s AI straight into Buffer, serving to you generate new posts in your Buffer schedule, repurpose current posts, and provide you with countless new concepts—all at no cost. Over 1 million Buffer followers engaged with our AI launches this 12 months.

Preserve Content material Organized with Tags 🏷️

Tags enable you to manage all your concepts in a single place. You possibly can handle your artistic output, monitor the success of several types of content material, and construct a searchable library of content material.

Revamped Zapier Integration 🙌

We added assist for Pinterest, publishing a number of pictures and video, creating Concepts and Drafts in Buffer, and assist for Alt-text—all by way of Zapier.

Add Notes to Your Content material 📝

Collaborate sooner and smarter with fast inside feedback. You possibly can connect notes to all your content material in Buffer! Half one million Buffer followers engaged with this launch!

Open Beta Program 🔓

Buffer customers can now entry new options earlier than they’re launched, and assist us form the way forward for Buffer, by merely toggling a swap in Buffer.

The brand new Beta options web page lists options to check, hyperlinks to share suggestions, and an invitation to our neighborhood. We’d like to see you there! Over 1,000 Buffer followers signed up within the first 24 hours!

Improved Emoji Picker 🌎

That is a kind of small enhancements that may make all of the distinction.

We added autocomplete performance for emojis and a ceaselessly used picker. Discovering the best emoji has by no means been simpler in Buffer.

New channels & channel options

Mastodon Assist 🐘

All through 2023, Mastodon went although an explosive part of progress, so we had been rapidly added it as a channel.

With Buffer you possibly can schedule content material to Mastodon on the optimum time to succeed in extra individuals in the neighborhood. It’s free, easy-to-use, and you may cross-post content material to different social networks, too. 3,500 Buffer clients submit to Mastodon each month.

Schedule Instagram Tales  📽

We had been one of many first platforms to supply this game-changing characteristic. As avid Instagram customers ourselves, we all know firsthand the rising influence of Instagram Tales.

With Buffer, now you can absolutely schedule all of your Instagram Tales (with out the necessity for Reminders).

Handle and Schedule YouTube Shorts📱

50 billion views. That is what number of YouTube Shorts are watched every day. It is no shock we rushed to launch full Shorts scheduling as quickly because it grew to become accessible.

With Buffer, you possibly can plan, schedule, and auto publish your Shorts on to YouTube. 9,383 Buffer customers related their YouTube account inside 28 days of us launching this characteristic.

Join your Instagram Creator account ✍️

Now, you should use Buffer for each your Enterprise and Creator Instagram accounts. making it even simpler to handle all your accounts in a single place. 

Fb Reels Scheduling📱

With 2.9 billion lively customers, Fb is the most well-liked social community of all of them and short-form video is the most well liked content material format on the block. So Reels scheduling was an inevitable addition.

LinkedIn Paperwork (aka PDF Carousel) 🎠

This characteristic is designed to considerably improve your content material’s visibility and viewers interplay. You possibly can create participating doc carousels by importing PDFs on to your LinkedIn channel by way of Buffer.

What’s subsequent?

With 2023 achieved and dusted, we’re turning our consideration to the brand new 12 months and an entire host of further options we’re engaged on. Whereas we won’t share all the main points but, we will reveal a number of initiatives. Listed here are a number of the objects on our to-do record:

As all the time, you possibly can regulate every thing we’re constructing in our public roadmap →

And you’ll recommend your personal options for us to construct right here →



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