Upcoming: Navigating the OTT and CTV Panorama: Alternatives and Challenges

As extra customers flip to over-the-top (OTT) and linked TV (CTV) for leisure, manufacturers are more and more trying to benefit from this quick rising channel. Nonetheless, it may be difficult to navigate this panorama successfully. On this webinar, we’ll discover the ability of OTT and CTV promoting, discover measurement methods and supply sensible insights on how to reach this dynamic market.

Throughout this webinar, we’ll cowl the next:

• The present state of the panorama, together with tendencies and key gamers
• The distinctive benefits and challenges of OTT/CTV promoting
• Greatest practices for measuring the OTT/CTV channel
• Future tendencies out there

Audio system

Sandy Hirschel

SR. PRODUCT MARKETING MANAGER – TEAM LEAD AT BRANCH

Sandy is a data-driven, passionate product marketer with a deep understanding of all advertising and marketing channels. His B2B advertising and marketing expertise spans throughout firms resembling Intuit, Nokia, Rakuten and Shipt. He’s excited to convey revolutionary merchandise to life, assist Department’s development within the market and assist prospects get probably the most out of the Department platform. He holds an MBA in Finance from Santa Clara College.

James Boone

SR. SOLUTIONS ENGINEER AT BRANCH

Since 2007, James has led or been on technical answer groups. He works with Department’s gross sales engineering groups to resolve advanced buyer wants utilizing Department merchandise and options. With 8 years of expertise within the advertising and marketing and attribution house, he consults with strategic purchasers to assist them get probably the most out of the Department platform. Having a software program engineering background, James additionally works cross-functionally with product and engineering groups to advise on options and merchandise that enhance buyer experiences.