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OpenAI’s ChatGPT and different AI-powered platforms are rapidly gaining momentum within the PR trade as savvy AI customers are utilizing these instruments to assist in quite a lot of duties, together with crafting social media copy.
Throughout Ragan’s AI Certificates Course for Communicators, a three-week digital coaching, Nova Lorraine, writer, Internet 3 strategist and founding father of Raine Journal, mentioned in depth the primary week utilizing AI to your model’s benefit.
“In case you’re restricted on assets when it comes to your group otherwise you’re simply pissed off along with your social media advert company, this can be a manner so as to add worth with ChatGPT,” Lorraine mentioned.
Be extra strategic along with your social media messaging
AI can help with content material creation by producing subject concepts. It could take content material you’ve written prior to now and remodel it into social media fodder, as an illustration. Or AI may provide writing help and optimize social media content material for search engine visibility and assist with general advertising efforts. Dabble with these AI-based content material technology instruments to double down in your posting efforts so your content material might be crisp, partaking and related, Lorraine suggested.
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