Situation
Prospect firmographics and technographics show you how to establish who’s a great match to your answer — however intent knowledge helps you goal the fitting prospects on the proper time. Intent knowledge casts a broad internet throughout the web to assemble top-of-funnel indicators about points, options, applied sciences, and distributors that consumers analysis earlier than making a purchase order.
Utilizing ZoomInfo, you’ll be able to choose intent matters associated to your small business and monitor when a selected account, or a set of accounts, conducts excessive ranges of analysis. Intent knowledge provides your gross sales groups a leg up on the competitors by early visibility to growing alternatives.
Set off
- Spiking intent detected on standards or set of matters associated to your small business
Actions
- Use filter standards to establish the doubtless consumers on the spiking account
- Export doubtless purchaser information to gross sales automation system
- Divide into sequences based mostly on every matter
- Assign to the suitable reps and ship on their behalf
