Utilizing AI to Get Your Enterprise Branding Proper — My Favourite Ideas and Instruments

I grew up a Nintendo child (and sure, that features the unique NES console and Duck Hunt Zapper). For individuals who bear in mind the Nintendo GameCube, you know a memorable model expertise. How may anybody overlook this nine-second clip of branding brilliance?

At any time when I consider “branding,” I’m going again to my reminiscence of the GameCube boot-up display screen and the sentiments of pleasure and anticipation it evokes. That makes a model work — the expertise behind the emblem. However getting your model expertise proper is extremely exhausting for any advertising crew. Logos, visible identities, copy, web sites, social media — “model” requires tons of consideration and work.

So, I’m at all times looking out for methods to construct a model stronger, quicker, and higher than earlier than. And AI instruments for branding have come a great distance these previous few years to allow extra refined model id creation and development.

Let’s take a look at AI for branding because it stands in the present day and the way your crew can begin constructing a memorable model that clicks with customers.

Desk of Contents

Entrepreneurs have toyed with AI for a number of years. That tracks with what McKinsey has discovered: Most AI adoption has occurred on the particular person contributor stage (i.e., the social media supervisor whipping up posts).

However, AI is displaying the potential for larger strategic enterprise worth. As 2025 unfolds, I imagine we’ll see a shift in device adoption, from ICs experimenting with ChatGPT to deeper integration into on a regular basis workflows.

The Advertising Synthetic Intelligence Institute not too long ago discovered that 36% of entrepreneurs have infused AI into their day by day workflows. Its analysis additionally confirmed a profound shift from entrepreneurs simply “experimenting” with AI to really implementing it of their on a regular basis work.

Entrepreneurs deploying AI are seeing higher outcomes throughout their our bodies of labor. SurveyMonkey’s newest AI survey discovered that, of the entrepreneurs utilizing AI:

• 93% use it to generate content material quicker.
• 81% use it to uncover insights extra shortly.
• 90% use it for quicker decision-making.

Our analysis reveals that 4 out of ten entrepreneurs are utilizing AI to put in writing copy and descriptions for long-form content material. They’re additionally utilizing AI to learn to do issues — not simply analysis for articles however tutorials on writing higher content material or utilizing instruments extra successfully.

In 2025, I believe we’ll see AI grow to be the advertising crew’s branding copilot.

Groups are utilizing AI for content material assist and buyer expertise personalization already. AI in content material advertising helps to outline and scale model identities whereas preserving every little thing on-brand and constant. AI’s position will broaden, offered advertising groups higher construction their inner knowledge architectures and proceed investing in AI training and coaching.

However that copilot piece issues. You shouldn’t concede all branding choices to an AI associate. As an alternative, the best-performing entrepreneurs will study to function alongside their AI branding instruments, leaning on its strengths whereas preserving human creativity and ingenuity on the coronary heart of their model.

Professional tip: How else are entrepreneurs utilizing AI throughout their organizations? Obtain our AI Tendencies for Entrepreneurs report for extra.

Most speak round AI adoption focuses on effectivity features — get extra, quicker, along with your crew. Rosier predictions from McKinsey present the potential for saving 60-70% of an worker’s time with AI instruments. Whereas effectivity is definitely a part of the profit, I don’t assume effectivity alone is ample, particularly with branding wants.

Garin Hobbs, Martech Knowledgeable at InboxArmy, agrees. “AI pushes branding towards effectivity, however effectivity with out intent weakens id. I can not even rely what number of corporations plug AI into content material creation and label it innovation, but the output lacks depth.”

Hobbs continues by sharing how an AI device’s considerate software helped his firm. “In my expertise, AI works greatest analyzing buyer sentiment at scale, then feeding these insights again into model messaging,” he stated.

“Right here‘s my favourite tactic: as an alternative of letting AI write total emails, I used it to determine particular phrases prospects responded to in earlier campaigns. Weaving these into contemporary copy led to a 19% increased conversion price. We have been shocked — it truly labored! AI shouldn’t exchange artistic instincts — it ought to reveal patterns that inform smarter human choices.”

A branding AI device doesn’t exchange creativity (or artistic expertise). It helps their efforts whereas shopping for again their effort and time.

Hyper-Personalization of Content material

Personalizing your advertising content material is a naked minimal. Everybody is aware of “Hello, Alex!” in your e mail is a primary title subject.

Now, we’re hyper-personalization, which entails understanding a purchaser’s particular person behaviors and preferences and altering content material to match. These extremely personalized experiences can cut back buyer acquisition prices by as a lot as 50% and improve advertising ROI by 10-30%.

However, there’s no simple manner any advertising crew may hyper-personalize at a significant scale. Enter an AI branding device.

Nevertheless, earlier than you flip your AI free, give it the construction for personalization at scale whereas preserving issues genuine. Tristan Harris, Sr. VP of Advertising at Subsequent Web Media, shares extra.

“For companies navigating this stability, conduct a model touchpoint audit figuring out moments of real differentiation versus purposeful interactions — this reveals the place AI implementation preserves somewhat than dilutes authenticity,” he stated. “The best strategy I’ve seen connects genuine human experience with AI-driven personalization at scale somewhat than selecting between them.”

Harris additionally factors to the significance of voice on this course of: “Create clear AI utilization tips for customer-facing content material that specify which model components should stay human-crafted, stopping the refined voice erosion that has broken many well-intentioned automation efforts.”

Model Consistency at Scale

Harvard Enterprise Overview reviews a well-defined model technique, with consistency throughout each touchpoint, can drive 10-20% will increase in annual income. A branding AI device is mainly purpose-built to guard consistency wherever your model seems.

However, as Nirmal Gyanwali, Founder & CMO and WP Inventive, notes, the buck doesn’t cease on the AI device.

“We‘ve needed to be intentional about how we combine AI. It’s extremely helpful for duties like producing content material outlines, analyzing buyer sentiment, serving to us spot patterns we’d have missed,” he stated. “However on the subject of storytelling and model voice, that is all human.”

Balancing the human side of a model whereas staying constant is a high-wire act that entails placing religion in your crew to characterize you effectively.

“I‘ve discovered that you may’t simply set an AI device free and count on it to construct genuine connections,” Gyanwali stated. “AI wants a human filter. We‘ve constructed model tips into our AI instruments, however we additionally belief our crew to step in and say, ‘That doesn’t sound like us.’ It is about working with AI, not letting it take over.”

Your web site continues to be an essential a part of making your first impression on a buyer. And what an impression it must be: Research present you might have 50 milliseconds to make that first impression. That’s as quick as a gearshift on a Lamborghini. How will you probably attraction to customers that shortly?

AI-driven web site builders can assist you make that highly effective first impression.

These instruments can generate copy and visuals, however their actual profit is in design strategies. You need to use AI’s knowledge repository to choose the best-performing designs, enhance layouts, and optimize your person expertise to nab their consideration and preserve them scrolling. Some instruments are even including built-in chatbots and dynamic personalization for even higher engagement.

Professional tip: Use HubSpot’s CMS platform to construct and handle your web site utilizing AI. Begin by producing a free AI web site.

Copywriting and Model Messaging

My author’s coronary heart wanted time to get snug having AI perched on my shoulder, the stochastic parrot it could be. Nevertheless, time and follow have proven me how these AI-powered writing assistants can, effectively, help.

Copywriting instruments can generate headlines, product descriptions, e mail campaigns, SMS textual content, and social media posts — wherever you want phrases. Specifically, I’ve discovered worth in AI as a model messaging amplifier. It’s nice at repurposing long-form content material into extra digestible chunks, which can assist you attain extra individuals with out writing the identical sentence dozens of occasions.

Branding Analysis and Aggressive Evaluation

Entrepreneurs must crunch knowledge to search out higher concepts and drive stronger outcomes. However, I’d enterprise to guess many entrepreneurs didn’t select their subject to conduct deep statistical analyses. And, with a lot knowledge popping into existence (over 400 million terabytes of knowledge globally day-after-day), it’s not possible for entrepreneurs to maintain tempo.

Branding analysis AI instruments make it easier to analyze opponents, monitor model sentiment, and determine client traits to maintain your model technique sharp. These instruments assessment that mess of knowledge utilizing machine studying and pure language processing, scanning on-line conversations, social media mentions, and business reviews to get the great things.

The fashions then crunch that data into insights, generated in actual time and with helpful context. You may get forward of market shifts and modify your model positioning and messaging accordingly.

Social Media and Content material Creation

I’ve heard, “Are you able to flip this right into a Fb publish?” extra occasions than I can rely. Whereas forcing brevity can elicit creativity, writing countless posts can drain any advertising crew. And, as social media platforms shift their audiences and greatest practices, you possibly can use assist preserving tempo.

AI-powered social media instruments can generate posts, captions, footage, audio, and video utilizing your model model. It will possibly assessment your content material’s previous efficiency, opponents’ content material, business traits, and viewers conduct to create the strongest posts and discover the fitting time and channel to ship your message. Sentiment evaluation may even assessment the feelings behind a publish and suggest sentiment-driven messaging to calm an offended buyer or cheer on a contented one.

Model Consistency and Tips

Sure, I favor the Oxford comma. No, most corporations I’ve labored with don’t let me preserve it. These small choices add as much as create your model’s really feel, and it needs to be constant wherever your buyer sees you.

Model consistency and magnificence tips preserve content material on monitor, but it surely’s rather a lot to deal with your self. AI instruments can centralize your model’s components and flag inconsistencies in your content material earlier than it hits the web (e.g., the flawed heading font in a weblog publish). Your AI device can implement tips, automate content material approvals, and preserve your crew aligned with inner model messaging.

Advertising and Advert Inventive

Which message will carry out the very best? And the way do you make it carry out even higher? These questions may encourage dread in any performance-focused marketer. However, with the fitting AI instruments, answering them may truly be refreshing.

AI can generate advert creatives, however it may well additionally predict your marketing campaign’s efficiency and recommend methods to optimize your messaging. A/B testing can occur in actual time and at scale, with AI analyzing 1000’s of advert variations to get issues good.

Professional tip: HubSpot Advertising Hub has a number of AI-enhanced options to run and handle advert campaigns. Try our free AI device for promoting to begin.

HubSpot Breeze AI has numerous choices for managing and rising your model with AI. The author in me seems first at content material improvement. That’s extra than simply producing phrases; it’s understanding the context of your work in relation to your organization and the bigger market.

The Breeze Content material Agent brings that context and helps you ship extra focused content material with velocity and scale. And, it sits atop your HubSpot ecosystem, so you’ll be able to take a look at, study, and iterate shortly.

Gamma

Entrepreneurs simply can’t escape an excellent slide deck. However, I’m not a fan of tinkering endlessly to get that picture within the excellent spot. Between ideation, copy, and design, shows can burn a variety of priceless work time.

I’ve used Gamma for over a 12 months now to assist me remedy that problem. You’ll be able to convey your notes to the platform, and Gamma will generate beautiful shows. The platform lets me toy with the specifics, such because the voice and tone of any generated copy or what picture sorts get used (e.g., Widespread Inventive licensed or AI-generated).

After you have a presentation in hand, you’ll be able to add, take away, and alter content material at your comfort. You can too generate paperwork or touchdown pages and publish them on-line immediately. I’ve used the touchdown web page function earlier than to spin up a brand new content material consulting supply, and Gamma did an important job.

I want Gamma had a model package possibility like Canva does, the place I may save and reuse widespread branding property. However, it’s a robust and well-stocked advertising presentation-building device at $10-20 per seat monthly.

Notion AI

I take advantage of Notion as a doc repository and data administration device, however the firm’s built-in (paid) Notion AI function has vastly improved over the previous 12 months. As tasks develop in scope and scale, I find yourself with paperwork all through my Notion database. Notion AI rounds up that data and transforms it into helpful insights and actions.

If you need probably the most from Notion AI, plan your inner information structure deliberately. I’ve discovered the AI author unremarkable. However once I want that stable quote I wrote eight months in the past, Notion AI delivers. It’s nice for managing model consistency throughout your crew and discovering the very best insights and concepts out of your knowledge.

Get Notion AI added to your present Notion construct for $10 per seat monthly.

Supply

Canva Magic Studio

I’ve at all times favored Canva’s picture creation and manipulation instruments to get the fitting look set for my model property, social media graphics, and weblog and web site photos. So, when the corporate debuted the Canva Magic Studio, I eagerly hopped on board.

Magic Studio provides generative AI and AI-powered enhancing instruments to arrange your footage and video. You’ll be able to create and manipulate photos utilizing text-based instructions and create professional-looking outcomes. It’s a strong design device that’s helped me shift creatively from phrases to visuals.

You need to use Canva without cost, however you received’t have entry to the very best AI options till you improve to the Professional Plan at $15 per seat monthly.

Designs AI

If you happen to’re in search of an all-in-one AI branding device, Designs AI is a robust candidate. The free instruments alone are fascinating and useful. As an illustration, AI Chat lets me entry a number of LLMs to perform duties.

The free plan may be very restricted, so I wouldn’t combine Designs AI with out paying for it. However, the paid plan allows you to work with photos, logos, textual content, audio — no matter your branding wants require.

Designs AI provides a couple of plan selections, however the Professional Plan (at $69 monthly) is probably going your best option for AI energy customers.

Copy.ai

Copy.ai is doing one thing fascinating within the AI branding area. The corporate payments its service because the Go-to-Market (GTM) AI Platform. It consists of multi-platform brand-specific content material however extends throughout your complete shopping for expertise.

Copy.ai can be leaning into workflow administration and AI agenting, which I believe are promising future additions to an AI-powered advertising crew.

I’ve tried Copy.ai’s free writing mills — and it’s good work for a generic mannequin. When you combine the platform into your system, you will get extra particular content material higher attuned to your model.

You’ll be able to attempt a free plan, however the $49 Starter Plan actually will get you up and working. If you happen to’re able to lean into workflow assist, go for the $249 Superior Plan.

Sturdy

I’d first heard about Sturdy once I was constructing my consultancy’s web site. I ended up utilizing one other device, however I loved Sturdy’s function set — which has grown since final I regarded.

Sturdy can assist you construct your web sites, blogs, invoicing, and model id on one platform. I’m sometimes cautious when a platform guarantees many choices, however Sturdy impressed me with its attain and success to this point.

At $15 per seat monthly, you get every little thing that you must construct and launch your net merchandise. If you happen to want additional assist with invoicing, social media posts, or Google PPC campaigns, improve to the $25 Enterprise Plan.

AutoDraw

I’m a whiteboard fanatic. Drawing helps me talk branding concepts with others once I can’t discover the phrases. However, my inventive talents cease at stick figures. That’s why I’m so drawn to AutoDraw.

AutoDraw makes use of AI to investigate your enter (like a stick determine particular person), and it’ll choose drawings most carefully resembling your art work. It’s a sketchbook that routinely adjusts my drawings so I can talk concepts for visible design quicker with out regularly erasing my creations. For brand brainstorming or visible id creation, it’s a surprisingly useful gizmo.

AutoDraw is an AI experiment and is free to make use of.

Adobe Firefly

From a generative AI standpoint, Adobe Firefly does a lot of what different design instruments can do however with extra superior choices accessible. As an illustration, Firefly provides a 3D generative workspace, serving to you shortly design “dimensional” model graphics, packaging, and illustrations. That’s a slick function for retail or ecommerce manufacturers.

Firefly creations additionally include licenses for industrial use. With an enterprise-level focus, Adobe instruments normally replicate these sorts of enterprise issues. And, as a part of the Adobe Suite, Firefly integrates throughout all Adobe merchandise.

You need to use Firefly without cost, however I wouldn’t trouble until you’re keen to pay. Particular person licenses begin at $9.99 monthly (although you should definitely learn your Adobe contract’s phrases and situations fastidiously for cancellation charges and penalties).

10Web

I host my firm’s web site on 10Web — and that internet hosting piece is essential. I can construct, launch, and handle my web site from one place, with no different internet hosting wants required. It’s a whole function set that is smart for my small enterprise wants.

I like 10Web’s AI web page creation device; nevertheless, I’ve discovered it takes extra hands-on tinkering than I typically need. Nevertheless, when you construct your web site and provides content material to the device, you’ll generate extra brand-accurate outcomes.

Your prices will differ relying on web site internet hosting wants, however spend within the $25-36 monthly vary to get smaller web sites up and working.

Brandmark

I’m a giant fan of upfront pricing fashions — let me make and purchase a brand and inform me how a lot it prices. Couple it with AI’s assist, and you’ve got a robust brand creation device. Brandmark brings AI to logos, coloration palettes, and typography to assist create a brand that screams you with a transparent and inexpensive pricing construction.

You enter your organization title and slogan and supply a couple of descriptive phrases and coloration selections. From there, Brandmark does its factor — I just like the polished {and professional} look of every brand possibility.

You’ll be able to edit your brand utilizing an AI chat (like speaking to a designer). And if you’re prepared, Brandmark can provide you advertising mockups so you’ll be able to see how your brand matches throughout your visible id.

Logos begin at $25, however you should purchase your brand’s industrial license and full model kits for added charges.

Backstroke

I’ve discovered higher AI branding instruments both want distinctive data out of your firm or run their operations utilizing hyper-specific fashions. Backstroke deploys a specialised AI mannequin educated on B2C ecommerce e mail advertising content material, which ends up in stronger e mail campaigns.

I’ve gotten to see it in motion by way of e mail and SMS campaigns, and it brings glorious AI horsepower to an ecommerce program. Whereas it’s definitely not probably the most complete device accessible, I believe it prospers in its deep focus.

You’ll must demo the product reside and kick off the gross sales cycle for pricing. However, Backstroke has a free topic line generator and pattern identification device you’ll be able to attempt.

Looka

I just like the AI picture technology device Looka gives for brand design. You’ll be able to design some very good logos, and also you get outcomes which can be distinctive to the market.

Looka additionally provides a model package possibility: apply your brand to over 300 templates, from letterhead to social media profiles. It’s a simple option to preserve your model’s visible id constant throughout platforms and media.

Looka’s pricing will get somewhat sophisticated, which might be my greatest gripe with the platform. You should buy every brand for $20, however you don’t get full possession until you purchase the premium brand package deal for $65. And your model package is an annual subscription that runs $96 per 12 months.

It’s not an enormous expense, however I don’t like feeling restricted in how I personal and use my model property. That stated, if a human model designer is just too far out of your worth vary, Looka is a effective different.

Shopify Brand Maker

As with most individuals, I like when “free” truly means free. Some AI model asset improvement instruments provides you with previews that require a subscription to edit. Not so with Shopify’s Brand Maker.

The Brand Maker does simply that — making logos you’ll be able to obtain and use wherever. They’re optimized for Shopify retailers, however you need to use the picture on different websites or social media. You can too generate enterprise names, slogans, and domains without cost (important elements for a Shopify presence.)

The app is free to make use of. Now, you’re not getting the fanciest logos without cost, but when that you must spin up a couple of model property or discover AI’s usefulness, begin right here.

ChatGPT Customized GPTs

I nonetheless assume persons are sleeping on customized GPTs with ChatGPT, which can assist you higher handle your model and create extremely particular branded content material. Inside a customized GPT, you’ll be able to write detailed directions to your mannequin’s context window and embody PDFs of branded copy. For instance, I embody PDFs of my consulting firm’s weblog posts to assist the GPT higher characterize my voice and tone throughout content material sorts.

A customized GPT is nice for content material technology and repurposing. You get a variety of energy at your fingertips for $20 monthly.