As third-party cookies proceed to vanish and session monitoring home windows tighten, the danger to entrepreneurs of overpaying for cost-per-click (CPC) campaigns grows. In case your CPC provide depends on cookies, then you may be paying for a number of clicks in a single session. With TUNE’s enhanced session monitoring capabilities, prospects can relaxation assured that their CPC affords can pay out solely on the primary click on, saving each price range and time spent manually reconciling clicks on the finish of the month.
How TUNE Tracks First Click on and Subsequent Clicks in a Session
TUNE now affords a future-proof methodology to trace first and subsequent clicks inside a session with out relying on third-party cookies.
For CPC affords with postback monitoring enabled, TUNE determines the primary click on by making a server-side consumer session that’s checked in opposition to on each click on. When subsequent clicks happen, TUNE forwards them on to the vacation spot URL and attributes potential conversions solely utilizing first clicks.
This methodology ensures that prospects operating CPC affords can pay out solely on the primary click on, and all subsequent clicks can be demonetized.
Pay Out on First Clicks Just for CPC Affords
This setting is mechanically enabled platform-wide for patrons operating CPC affords. Clients can then apply this conduct to particular person CPC affords with postback monitoring from the Supply Monitoring Settings web page (Supply Web page -> Monitoring Panel).
By enabling this setting, you may simply be certain that you solely pay for distinctive clicks, and demonetize all subsequent clicks in a consumer session.
We’re at all times on the lookout for methods to assist our prospects take advantage of out of their partnerships. You probably have questions or suggestions, we’d love to listen to from you! Attain out to your devoted Buyer Success Supervisor or e-mail TUNE Assist at [email protected].
Creator
Malin is a Options Engineer at TUNE and brings over a decade of expertise in varied senior technical roles. Her group at TUNE makes a speciality of customizing options inside the platform. As an business chief, TUNE affords manufacturers, companies, and affiliate networks sturdy infrastructure for accomplice advertising and marketing actions.
