By Sean Tinney January 24, 2023
Make your subscribers really feel further liked this Valentine’s Day. Get distinctive advertising and marketing concepts, examples, and templates to encourage your promotional emails.
Valentine’s Day is true across the nook. For those who’ve been sending emails to your subscribers for the vacation, stick with it! If not, now’s the time to start out.
Shoppers need to spend throughout this vacation. Final yr, it was estimated that the common individual spent over $175 on Valentine’s Day. Folks worldwide are on the lookout for that particular Valentine’s Day reward and are probably looking out their inbox first. It’ll be crammed with dozens of promotions and specials within the first weeks of February.
However don’t fear about your competitors. You may stand out within the inbox with these electronic mail concepts, ideas, and examples. Use them for path and inspiration as you create a memorable Valentine’s electronic mail marketing campaign.
6 concepts to drive Valentine’s Day gross sales out of your emails
On the lookout for concepts in your subsequent Valentine’s Day electronic mail? We’ve been busy gathering a few of our favourite emails despatched by in style manufacturers over the previous few years. Have a look and get some inspiration in your Valentine’s Day emails this yr.
1. Add Valentine’s Day parts to your publication
Not each enterprise must ship a separate electronic mail for Valentine’s Day. As an alternative, you may add enjoyable seasonal colours or footage in your publication.
Take a look at how ActionRocket added some hearts and a splash of pink and pink to their weekly publication. Similar to that they’ve a Valentine’s Day impressed publication.
2. Hyperlink your product to the vacation
Take into consideration how your current services or products might be changed into Valentine’s Day items or promotions.
For instance, Infamous Nooch turned a product they promote on a regular basis right into a Valentine’s Day reward — and spun up an attention grabbing electronic mail for it, too.
Firm: Infamous Nooch
Fulton, who promote insoles for footwear, cleverly related the primary advantages of their insoles with a Valentine’s Day reward. Right here’s how they pitched it: “Give somebody you’re keen on the reward of help.”
Add a Valentine GIF
Use eye-catching GIF in your Valentine’s Day emails. Including some motion to your emails is an effective way to attract your reader in.
That is an older electronic mail from us, however nonetheless certainly one of my favourite Valentine’s Day emails.
We added a enjoyable, dynamic GIF which grabbed consideration and proved to be one of many best-performing emails that yr.
Need to add a Valentine GIF to your electronic mail? Take a look at all of our Valentine’s Day GIFs.
Inform a joke (or a couple of)
Valentine’s Day is taken significantly by some, however there’s a number of humor surrounding the vacation too. Is your small business higher suited to a humorous Valentine’s Day electronic mail?
For instance, to attract prospects into their retail shops on Valentine’s Day, glasses retailer Warby Parker compiled humorous tweets from prospects, joking it’s the right place to search out romance.
(If a glasses firm can run a humorous Valentine’s Day promotion, you undoubtedly can too.)
Create a way of urgency with a Valentine’s Day countdown
Remind your prospects that Valentine’s Day is true across the nook by together with the date (February 14) in your topic line. For individuals who let the vacation creep up on them, supply a fast last-minute resolution.
See how CleanMyMac did this with a (very cute) countdown timer of their Valentine’s Day electronic mail.
Go over-the-top on Valentine’s Day designs
Valentine’s Day and sweetness go hand in hand. So when you had been occupied with upping your design recreation, that is the vacation to start out.
Stunning and crowd pleasing emails pop within the inbox (and result in extra gross sales and optimistic model sentiment). Add some Valentine’s Day aptitude to your messages to face out and nearly shout “EXCLUSIVE OFFER.”
Right here’s some tips about how to try this: Select colours like pinks, purples, and reds. Or, use eye-catching GIFs (just like the one under). Including some motion to your emails is an effective way to attract your reader in.
28 Valentine’s Day topic strains that will help you stand out within the inbox
Need to be sure your Valentine’s Day emails are opened and browse? Ensure that your topic line is particular and clearly conveys what the e-mail is about. This manner, your subscribers know the e-mail is related to them.
Say you’re a restaurant proprietor: Remind your subscribers to make a reservation for a romantic dinner on Valentine’s Day. For those who’re a baker, showcase your candy treats as excellent items for family members. The hot button is to tie your message to the vacation, so your subscribers comprehend it’s one thing particular.
Listed below are a couple of Valentine’s Day topic line concepts you should utilize as inspiration:
Normal Valentine’s Day topic strains
- Be our Valentine
- Make this the perfect Valentine’s Day
- Present her how a lot you’re keen on her
- Cupid has a present for you
- Love doesn’t need to value you a fortune
- Higher than roses…
- Unfold the love, reserve a desk at this time
- 10 Tricks to present them you care this Valentine’s Day
- Valentine’s Day Information Flash
Valentine’s Day gross sales topic strains
- Valentine’s Day Sale: 20% off
- Nothing says love like a particular Valentine’s Day sale
- Our Valentine’s Day reward to you: 20% off
- Valentine’s day specials for a particular somebody
- Sweetheart offers in your sweetheart
Enjoyable, catchy Valentine’s Day topic strains
- Unleash the romance: Unique Valentine’s Day specials for our beloved prospects
- Sweep them off their toes: Scrumptious Valentine’s Day treats to shock your beloved
- E-book now or perpetually maintain your peace: Restricted Valentine’s Day reservations out there
- Love is within the air: Valentine’s Day items that’ll make their hearts flutter
- Final probability to make a long-lasting impression: Don’t miss out on our Valentine’s Day offers
- Say it with flowers (and extra): Valentine’s Day reward concepts for each form of love
Valentine’s Day topic line examples from different firms
- Higher than roses (Nike)
- Your three-course Valentine menu is right here (Liebherr)
- Time’s Nearly Up! Make Your Valentine’s Day Dinner Reservation (Cibo Ristorante)
- Want Chocolate? Decide Up A Candy Deal with For Your Valentine (Joe’s Bakery)
- A present that claims I really like you from head to toe (Fulton)
- Valentine’s Day favorites made with love (Land O’Lakes)
- Higher than sweets (Onsen)
- Put your love in a field and ship it (Jeni’s)
Add some like to your electronic mail signature
Each vacation — and particularly Valentine’s Day — can be utilized as a possibility to get inventive together with your electronic mail signature. Swap up your advertising and marketing electronic mail signature, private electronic mail signature, or each this yr!
It’s easy: A few weeks previous to Valentine’s Day, replace your electronic mail signature to incorporate a holiday-related picture. There are even some photographs already loaded in your AWeber account.
Right here’s just some of the Valentine’s photographs you should utilize:
Skip the design work with Valentine’s Day electronic mail templates
Unsure the place to begin to design your Valentine’s Day electronic mail? You may enroll on platforms equivalent to Stripo or Bee to get lots of of fantastically designed templates. Or, select one of many Valentine’s Day electronic mail templates free in AWeber.
You may customise every Valentine’s Day template to suit your model and supply.
Listed below are 4 examples of templates you should utilize free of charge in your AWeber account:
When to ship your Valentine’s Day emails
Most individuals begin planning for Valentine’s Day about 10 days earlier than (until they’re the last-minuters). However you need to really begin sending your Valentine’s Day emails earlier than early February, if doable.
Why? As a result of, along with driving direct gross sales, your emails notify individuals about your merchandise and remind them your small business exists (sure, that is necessary and obligatory). Then, once they’re prepared to purchase their liked one a present, you’re one of many first locations they consider.
So begin sending these emails as early as three weeks prematurely. Has the three-week date already previous? Don’t fear about it! Simply get your first electronic mail out as quickly as doable, and comply with up with a couple of extra main as much as Valentine’s Day.
Get your Valentine’s Day emails prepared at this time
E mail advertising and marketing is the perfect software you should utilize to attach together with your prospects this Valentine’s Day. Your prospects are on the lookout for reward concepts, recipes, eating places, and extra. Ensure you keep prime of thoughts and supply your prospects with what they’re on the lookout for.
So take what you’ve discovered right here, log into your electronic mail account, and get began.
We’d love to listen to what kind of Valentine’s Day emails you’ve determined to ship, too. Inform us about it within the feedback.
