Valentino has unveiled K-Pop celebrity, SUGA of BTS as the brand new face of the maison’s newest menswear marketing campaign, Valentino The Narratives.
The marketing campaign was shot by acclaimed photographer Theo Wenner and directed by Artistic Director Pier Paolo Piccioli. The marketing campaign options the Valentino Menswear Spring/Summer season 2024 assortment.
The newest marketing campaign personifies ‘the authenticity meets Maison codes’. SUGA, recognised for his inventive authenticity and confidence, is the proper persona to specific The Narratives’s message.
The brand new menswear assortment juxtaposes formalwear with outsized items, floral motifs, and delicate particulars. As a multifaceted artist, ‘SUGA of BTS embodies this new fashion celebrating freedom and individuality’.
As Harper’s Bazaar Singapore stories, the marketing campaign shares ‘a glimpse of the musician’s busy life, from the studio to the streets of Seoul with stolen moments the place he finds himself alone between engagements with the press and interactions together with his followers’.
SUGA surfaces to stardom as a member of the worldwide supergroup, BTS. He additionally has a massively profitable solo profession beneath the stage title Agust D. SUGA was appointed as a model ambassador in January 2023. The marketing campaign was shot earlier than the musician’s army enlistment in September 2023.
Valentino Garavani x PORTER Assortment
As seen on SUGA, the marketing campaign additionally options the Valentino Garavani capsule assortment in collaboration with PORTER. The gathering presents an distinctive collection of baggage highlighting “the aesthetic heritage of Maison Valentino encounters refined Japanese craftsmanship”.
The assortment options sensible shapes, nylon supplies, and the Toile Iconographe sample. As well as, the gathering options the revamped model of the Valentino Garavani Locò bag and the Toile Iconographe sample with the mix of nylon and PORTER’s iconic silhouettes.
The gathering was first teased on the Spring/Summer season 2024 Menswear runway present, the place the Italian luxurious trend home’s signature contact blends with the polished high quality of PORTER experience. This sudden collaboration between top-notch manufacturers set a brand new encounter for different nice collaborations in trend.
That includes each collections, The Narratives breathes life into Valentino’s modern masculinity as an interpretation of the essence of couture.
Valentino Spring/Summer season 2024 Assortment and the Valentino Garavani and PORTER Assortment at the moment are obtainable on-line and in boutiques world wide.
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