Understanding the variations between a Digital Asset Administration (DAM) and Product Data Administration (PIM) system is significant for companies searching for to arrange and optimize their product catalogs.
Companies typically obtain conflicting recommendation about which software program to implement, resulting in confusion about every system’s distinct features and distinctive makes use of.
What’s a DAM System?
DAM covers a complete strategy of storing, cataloging, and managing a enterprise’s digital assets.
When an organization is managing a considerable quantity of pictures, movies, audio, and information shared throughout a number of channels and platforms, a DAM system could be invaluable in sustaining management of digital supplies to make sure model consistency. Though many corporations are on this scenario and would profit from a DAM, the necessity for a DAM answer extends past companies that promote merchandise.
What’s a PIM System?
PIM is a device designed to handle, arrange and centralize all of the digital information and product content material of corporations that promote merchandise by on-line or offline channels, together with:
- Ecommerce websites
- Marketplaces
- Social media
- Cellular apps
- Printed catalogs
PIM is powered by the data supplied by the corporate’s Enterprise Useful resource Planning (ERP) and infrequently shops information within the cloud, much like some cloud-based DAM methods.
A PIM is chargeable for enhancing and enriching content material throughout all channels the place merchandise are offered. It synchronizes all related assets to the merchandise, corresponding to:
- Footage
- Descriptions
- Textual content translations
- Classes
- Fields
- Households
- Movies
In essence, PIM ensures that an organization’s data and product content material is well-organized, up to date, error-free, and saved in a single centralized supply of fact with clear information possession. This information consistency has a constructive affect on site visitors and enhances gross sales conversion charges.
Uncover our in-depth information to PIM right here.
Do you want each a PIM and a DAM System?
The necessity for each a PIM and DAM system will depend on the precise wants of your organization. Each methods are distinct and serve totally different functions, making them non-replaceable and never mutually unique.
A PIM system focuses on organizing and managing all product attributes, together with however not restricted to:
- SKUs
- GTIN numbers
- Photos & Movies
- Translations
- Geographical or industry-specific regulatory necessities
- Advertising and marketing campaigns
It’s an indispensable device for corporations concerned in cataloging and promoting merchandise, because it automates processes and ensures high-quality content material administration that can’t be achieved manually.
However, a DAM system is just not particularly catered for product data. It’s designed to arrange supplies unrelated to merchandise however related to different firm departments, advertising and marketing efforts, and branding initiatives.
If your organization’s major exercise is cataloging and promoting merchandise, a PIM system is important for centralizing and optimizing your product catalog. Nevertheless, should you don’t promote merchandise however deal with a considerable quantity of digital information for different functions (e.g. social media, shopper occasions) a DAM system could be an applicable answer.
Utilizing a DAM and PIM system at the side of each other is feasible; a PIM manages product content material whereas a DAM takes care of different company supplies.
Relating to efficient and optimized information administration for ecommerce, a PIM is a perfect answer. Get began with a 30 day free trial and a personalised demo of Gross sales Layer PIM.
