Right here’s as we speak’s AdExchanger.com information round-up… Need it by e-mail? Enroll right here.
No Various
Third-party cookies aren’t the way forward for digital promoting within the EU (or anyplace for that matter). Nevertheless it appears like various IDs will not be both.
European publishers are pushing again towards various IDs that use writer knowledge to construct third-party audiences, saying these options perpetuate digital promoting’s worst practices, Digiday experiences.
“We don’t imagine in bringing again the world of yesterday the place publishers weren’t compensated for his or her reporting,” says Thomas Lue Lytzen, director of gross sales and advert tech at Danish newspaper Ekstra Bladet, which refuses to combine with deterministic or probabilistic IDs.
However there’s no purpose publishers shouldn’t have the ability to use cookies for profiling and focusing on, Lue Lytzen says. In his view, solely publisher-provided IDs or one-to-one IDs that share an identifier with an SSP or demand companion for particular functions – not for constructing third-party profiles – will emerge as winners.
However these IDs are likely to work just for publishers with a logged-in person base that has sufficient scale to be enticing to advertisers, whereas smaller publishers should experiment with many IDs or danger dropping income.
Spending on various IDs stays low for now as a result of advertisers are ready for extra premium publishers to undertake these identifiers first.
Ticket To Stream
Streaming providers aren’t golden tickets to profitability.
Take AMC Networks, which, as TechCrunch experiences, determined to close AMC Theatres On Demand, its service that lets individuals purchase or hire motion pictures on-line after they first premiere in theaters.
AMC remains to be reeling from the pandemic’s results on its theater enterprise. It reported $179 million in losses in Q1 this yr. And so one thing needed to give.
However as an alternative of nixing its On Demand service totally, AMC is shifting it to Vudu, a streaming service owned by Fandango. This manner, AMC can nonetheless make income on Vudu purchases with out having to entrance the complete value of managing a streaming service. And since Fandango additionally handles AMC’s film ticket gross sales, AMC is ready to hold tabs on how theatrical home windows have an effect on on-demand viewing.
AMC isn’t the one broadcaster to license content material when cash will get tight. To alleviate a few of its merger-related debt, Warner Bros. Discovery licensed canceled HBO Max titles to Roku and Tubi final yr.
Guess the brand new rule is, when you can’t afford to maintain it, license it.
Alexa, Delete My Knowledge
Amazon simply paid two hefty fines totaling greater than $30 million for mishandling delicate shopper knowledge, Bloomberg experiences.
One high-quality, for $25 million, needed to do with Alexa. Beforehand, roughly 30,000 Amazon workers may take heed to voice recordings of Alexa customers, which the FTC referred to as an “overbroad grant of entry.” Amazon additionally indefinitely retained the audio clips, together with geolocation info and different associated knowledge.
The worldwide retail big used the information to coach its algorithms, such because the one which powers its speech recognition software program. It neither knowledgeable customers it was amassing the information nor honored person requests to delete it.
Since Amazon amassed youngsters’s knowledge with out their mother and father’ consent after which hung onto it for years, the FTC slapped it with a Youngsters’s On-line Privateness Safety Act violation.
The second high-quality, a part of a separate privacy-related lawsuit, was for $5.8 million. Amazon’s Ring safety digicam division allegedly gave workers sweeping entry to buyer movies.
Over time, Amazon has earned an unsavory popularity for its failure to guard private knowledge and its opacity relating to the way it stockpiles and shops person knowledge. As an example, try this 2021 Wired exposé about Amazon’s cavalier strategy to knowledge privateness.
However Wait, There’s Extra!
The Brandtech Group acquires Jellyfish, with Nick Emery to take over as CEO. [CampaignLive]
Eyeo debuts its first programmatic non-public advert market. [release]
Google’s AI-powered search engine may gobble up publishers totally. [Intelligencer]
Meta says it’ll pull information from Fb and Instagram if the California Journalism Preservation Act passes. [Axios]
You’re Employed!
Dave Peterson joins Epsilon as GM and world head of retail media. [release]
Emma Montgomery comes again to Omnicom Media Group as CEO of DDB Chicago. [Ad Age]
Verve Group appoints Prasanna Prasad as CTO. [release]
Company StrawberryFrog names Rasika Narang as its first chief development officer. [MediaPost]
