Friday, November 24, 2023
HomeAdvertisingVCCP quits ‘noodling round’ and launches Religion, an AI inventive company

VCCP quits ‘noodling round’ and launches Religion, an AI inventive company


By no means one to overlook a chance, VCCP has launched an AI inventive company. It’s referred to as Religion, and has named payroll large Sage (an current shopper) as its first buyer.

Religion’s reassuring message within the face of all of the AI panic is: “We now have religion that AI, used responsibly, is an accelerator of human creativity and creativeness.”

Led by VCCP Partnership CEO Michael Sugden, Religion will faucet right into a collective of 14 totally different practitioners within the AI house, made up of creatives, technologists, immediate engineers, strategists, information analysts and makers. Religion will work with all VCCP’s workplaces world wide.

Sugden stated: “We reject the notion that AI will make human creativity out of date. We now have religion that AI, used responsibly, can be an unparalleled accelerator of human creativity. We received’t realise this potential nonetheless by noodling round with MidJourney and Chat GPT. For this reason we’re launching a devoted company to advance AI’s inventive purposes, speed up our collective studying and share it rapidly with our purchasers”.

The division has recognized 4 founding ideas for AI: be clear when AI is getting used; be genuine, fact-check AI-generated content material; be compliant and break no legal guidelines; be Eehical, solely use AI for good.

Dr Colin Rigby, Director of Enterprise at Keele College’s Enterprise Faculty stated: “At KBS we’ve been exploring the potential of AI in areas as numerous as neuromarketing, internet zero alternatives, customer support and work enrichment. The inventive sector is an space of just about limitless potential for profitable utility of those new AI capabilities.”

AI presents lots of challenges to the way in which we reside, and whereas Religion can’t probably have all of the solutions, it’s at the least posing lots of the questions. Calling it a complete new company could be a stretch, but it surely’s a great energy transfer by VCCP.

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