Primark’s flagship retailer is one nook of London’s Oxford Avenue retail space that also appears to be thriving and, to this point, the enterprise has gone from energy to energy with out noticeable promoting.
However the Weston family-owned worth enterprise – the Westons additionally personal the moderately totally different, upscale grocer Fortnum & Mason – is increasing internationally and has appointed VCCP to deal with its international branding and artistic promoting after a three-way pitch. The US and Germany are the primary goal markets.
The transfer follows the appointment of Michelle McEttrick to the newly created place of chief buyer officer. McEttrick is a former group model director of Tesco.
McEttrick says: “We’re delighted to be teaming up with such a gifted group of individuals as we take the Primark model to the following stage. Our model is at totally different levels throughout our 16 international locations and with plans to succeed in 530 shops by the tip of 2026, making certain a easy, constant, and targeted strategy which permits flexibility in-market will probably be important for our continued success.”
VCCP worldwide CEO Julian Douglas says: “VCCP is thrilled to create a long run partnership with Primark, an iconic model on the purchasing streets of Europe with enormous international progress ambitions.”
