Verizon is including Ogilvy to its company roster to deal with the model’s b-to-b account, the model confirmed to Adweek.
“Ogilvy has been added to our company roster to concentrate on our b-to-b enterprise, whereas we proceed to work with our lengthy standing companions at McCann on Client and different key enterprise priorities,” a Verizon spokesperson instructed Adweek.
Whereas WPP international chief inventive officer Rob Reilly previously led inventive at McCann and labored on the Verizon account, a supply near the pitch instructed Adweek that Ogilvy leaned on Chris Beresford-Hill, Ogilvy’s North America president and CCO, and Mick McCabe, international CSO, to guide the pitch.
