“It’s an honor to be increasing our relationship with certainly one of America’s most iconic manufacturers,” stated Devika Bulchandani, Ogilvy’s world CEO, in an announcement. “We’re invigorated by a shared ambition of utilizing the exponential energy of creativity to propel Verizon’s model and enterprise to new heights.”
Roster reorganization
McCann will stay in place till the start of 2024, and IPG companies together with R/GA and FCB will stay on the roster. Verizon prefers its present multi-agency mannequin to at least one which may shift all of its enterprise right into a single holding firm or company community, like Ogilvy mum or dad firm WPP, the supply confirmed.
In a workers memo obtained by Adweek, McCann world CEO Daryl Lee wrote, “During the last yr, it has turn out to be a consumer of artistic soar balls, making it extraordinarily onerous for McCann to do what we do greatest, which is to create enduring model platforms that assist all the pieces a model says and does persistently.”
Transferring enterprise out of McCann, nonetheless, follows a interval of company consolidation. Final yr, Verizon awarded its media planning and shopping for enterprise to Publicis Media. After the model acquired pay as you go cell service supplier TracFone, it promptly parted methods with TracFone’s present media accomplice, IPG Mediabrands company Mediahub.
Within the memo, Lee additionally shared, “Final night time, we have been knowledgeable by Verizon that we’ll not be on their artistic roster for 2024 and might be transitioning off the enterprise by the top of the yr. That is bittersweet information.”
The memo provides that Verizon will work to seek out new shoppers and roles for workers who beforehand staffed the Verizon account. Lee stated, “To all of the individuals who toiled on Verizon over time—we salute you and thanks on your service. You might be certainly McCann Robust and signify the most effective of us!”
