Open supply software supplies privacy-forward method to collaborating with companions
REDMOND, Wash. — As a part of its rising open supply initiative to equip the event and information group with invaluable information toolsets, Versium, a number one information know-how firm, at present introduced it has launched File Hasher – a free software that hashes and saves first-party information to make sure privateness when working with third-party distributors. Versium’s File Hasher is a privacy-forward method to working with buyer information that optimizes for id decision – each inside and outside of knowledge clear rooms.
Knowledge clear rooms have materialized as an answer amid tighter information privateness laws, the place mixture information from walled gardens or different distributors is mixed with first-party information from advertisers to glean insights about advert efficiency. Nevertheless, information clear rooms will be price prohibitive, and there may be at the moment no straightforward or safe method for advertisers to share information with third events who aren’t leveraging the know-how but. If an advertiser desires to add goal audiences to an information augmentation platform, they’ve to decide on between sending uncooked information or not sending it in any respect.
Versium’s File Hasher is a free software that performs fundamental information hygiene after which hashes a file. First-party information components that require an extra layer of safety – similar to e mail addresses, names, telephone numbers and extra – are then hashed and will be shared while not having to undergo a knowledge clear room. File Hasher runs in an online browser like Chrome, Safari, Edge and Courageous, 100% offline and with out a community connection. As an additional advantage, hashed recordsdata will also be utilized in information clear rooms for walled gardens like Google and Meta.
“The emergence of privateness laws has led to rising considerations in regards to the safety of transferring and sharing first-party information,” mentioned Kevin Marcus, CTO, Versium. “Versium’s File Hasher simply standardizes and hashes a file in your laptop and saves the output for use by any variety of third events, so PII by no means leaves the shopper. With this hashed information, advertisers can leverage viewers matching with any variety of distributors to grasp how their campaigns are performing. When the seller additionally makes use of File Hasher, the matching is constant because of the standardization in cleaning, which higher helps constant matching from supplier to supplier.”
Versium’s suite of options powered by its id decision and insights engine can also be suitable with the hashed output from File Hasher. Advertisers can leverage Versium REACH to match hashed fields different suppliers are unable to deal with and match – similar to deal with, telephone quantity and extra. File Hasher mixed with Versium REACH is optimized for matching hashed information to create straightforward id graph traversals.
Versium empowers companies with the info instruments and insights they should win prospects. Its proprietary id graph and information know-how platform assist entrepreneurs higher establish, perceive and attain their excellent buyer, each time. To entry these new open supply instruments, go to Versium’s Open Supply hub.
About Versium
Versium is a knowledge know-how firm that permits B2B and B2C entrepreneurs to raised establish, perceive and attain their excellent prospects throughout a number of digital contact factors and advertising and marketing channels. Versium’s industry-leading id decision and insights engine powers a collection of options that assist entrepreneurs vastly enhance their attain by as a lot as 5X. Versium’s proprietary information belongings embody over 2 billion contact factors and over 2 trillion insights attributes, creating the {industry}’s richest B2B2C id graph and information know-how platform that empowers entrepreneurs to win prospects. For extra info, please go to https://versium.com.
