After first partnering with the VMAs in 2019, Burger King will return because the presenting associate for Video of the 12 months. This 12 months, the corporate collaborated with DJ Steve Aoki, a former Adweek cowl star, for a reimagined model of the model’s “Whopper Whopper” jingle and a music video that may premiere through the VMAs. The music video is being teased on a Instances Sq. billboard, with social content material additionally coming from Burger King’s and Aoki’s social media accounts.
To additional promote the remix, Burger King has partnered with 10 dance influencers who will submit sponsored content material that includes particular choreography following the awards present. The corporate can also be internet hosting a “Whopper Whopper Remix Photograph Opper” activation on the official VMAs Block Occasion with picture ops and giving 50 followers the possibility to win a particular prize pack with VMA swag.
The Mars firm, one other returning associate, is bringing M&M’s to the VMAs, with the model partnering to current the viewer-selected Tune of the Summer season award. As a part of the partnership, the corporate labored intently with Paramount Model Studio and artist Stephen Sanchez on a customized efficiency.
The corporate can also be bringing Orbit Gum as a returning sponsor for Final Seems mirror, the primary cease on the pink carpet for celebs. All through the night time, expertise and MTV will push out their Final Seems content material courtesy of the model. The partnership can be supported with integration into MTV digital sequence Cellphone Raiders, a 30-second linear promo, a thematic purple carpet hit and a customized Snapchat lens.
“From instilling confidence as attendees get purple carpet prepared and delivering the night’s greatest Final Seems with Orbit Gum to celebrating the ways in which music unites folks, with M&M’S sponsoring the viewer-selected Tune of Summer season award and a particular efficiency by artist Stephen Sanchez, we’re ecstatic to be taking part in a task on this cultural occasion that’s certain to be an evening to recollect,” mentioned Gabrielle Wesley, CMO at Mars Wrigley North America.
As well as, Bacardi, a first-time VMAs associate—in addition to the primary spirits associate—is paying tribute to 50 years of hip-hop with an experiential Bacardi Classic pop-up store, together with a limited-edition VMAs bottle and signature cocktails, a shopper sweepstakes and a 60-second customized inventive that remixes iconic tracks saluting Bacardi over the a long time, that includes Don Toliver and DJ Premier.
