The spot is ready to kick off the VMAs.
“We’re honored to be the first-ever spirits associate of the MTV VMAs, particularly through the fiftieth anniversary of hip-hop,” mentioned Lisa Pfenning, vp, Americas of Bacardi Rum. “Bacardi has lengthy been embedded in hip-hop tradition, inspiring among the most memorable lyrics, actions and music video moments from artists which have outlined a number of generations.”
Based on Spina, the partnerships are all about putting manufacturers within the VMAs’ greatest popular culture moments.
“Companions actually are a part of making cultural moments, and we’re right here to assist quick monitor, create and curate that have for them. And for customers, our north star is constructing out activations and executions that add worth to the present and really feel like seamless, natural extensions to the present expertise,” Spina mentioned. “It’s going to be an unimaginable night time of leisure and music.”
