A bit of lady turns to Vodafone U.Okay.’s community to assist her seize proof that Santa exists within the telecommunications firm’s Christmas advert.
Because the U.Okay. arm of the community continues to construct its “Really feel the Connection” model platform, the multiplatform marketing campaign from Ogilvy U.Okay. will probably be led by a 30-second TV advert that focuses on the significance of connection in the course of the vacation season.
Launched Nov 3. the 30-second advert contains a lady known as Lilly who units a lure to seize photos of Santa on her wi-fi digital camera, monitored by her toy Elf and her mother or father’s telephone, which she checks usually. Waking up on Christmas Day, she is in for a shock when she checks to seek out out if her plan has labored.
It ends with the worldwide Vodafone platform “Collectively we are able to” alongside #feeltheconnection.
It is a return to the standard Christmas advert for the corporate, which selected to not launch a marketing campaign final yr on account of inside points it confronted as a result of rising inflation in Britain.
Maria Koutsoudakis, head of brand name, Vodafone U.Okay., instructed Adweek that it’s the firm’s intention to launch a marketing campaign for each Christmas.
“The target of this marketing campaign is to actually present the facility of our community in addition to the facility of connecting individuals, which is what issues most … and what issues most at Christmas is a child’s perception in Santa and the magic that creates,” she defined.
“In as we speak’s cultural local weather, we’ve got listened to the shopper and understood their need to have one thing optimistic and light-hearted throughout this festive season. As a model, we all know the essential position our connectivity performs in household life and needed to have fun this via the eyes of a tech-savvy little lady who provides an entire new twist to the elf on the shelf.
“Our little elf provides us a artistic automobile to represent connectivity and permits us to stretch the concept and the constructive, feel-good issue throughout all our contact factors,” she continued. “This Christmas, we needed to take the chance to remind U.Okay. households of the facility of our dependable, award-winning community to attach them at moments that matter (like Christmas) and make them really feel one thing constructive. Utilizing the Elfs from our “Elf & Search” marketing campaign final yr, we needed this marketing campaign to really feel like a really common story that appeals to households, set in a really British perception. To attach strongest, this must really feel like a narrative made for us within the U.Okay.”
For the reason that launch of the model platform in the summertime of 2022, Vodafone has seen its non-user consideration progress in addition to metrics round being a dependable community, via activations similar to its sponsorship of tennis championships Wimbledon, which included a marketing campaign fronted by British champion Emma Raducanu.
