The digital media firm Vox Media, which homes editorial titles together with Vox, New York Journal and Thrillist, is discontinuing its enterprise of licensing its content material administration system, Refrain, to publishers, Adweek has realized.
Refrain, which has six shoppers at present, will not tackle new clients and won’t renew its present contracts, based on an individual accustomed to the enterprise. Present shoppers may have 18 months emigrate off of the platform.
“Vox Media has made the choice to wind down our Refrain SaaS enterprise to higher focus our firm’s assets on supporting our industry-leading editorial manufacturers, and the place we see alternatives for speedy and long run progress,” mentioned a spokesperson for Vox Media.
