On Wednesdays we put on pink… and store new Black Friday offers.
The Imply Women solid reunite in Walmart’s advert for the busy vacation procuring season. Lindsay Lohan, Amanda Seyfried and Lacey Chabert reprise their roles from the 2004 teen movie for the marketing campaign, which promotes the retailer’s offers dropping every Wednesday starting Nov. 1 by means of Cyber Monday on Nov. 27.
The primary spot exhibits the women, now all grown up, passing the torch to their daughters to rule the college. The previous Imply Women are moms who embarrass their youngsters, work in TV or supervise the college—Cady (performed by Lohan) is now a steerage counselor.
However some issues haven’t modified, from carrying pink on Wednesdays to acquainted college traditions corresponding to the vacation expertise present, which recreates the film’s well-known Jingle Bell Rock scene.
The opposite distinction on this story is Walmart’s weekly offers. Over the course of the marketing campaign, the retailer will launch an extra spot on social media that includes a special member of the solid and sparking one other reminiscence from the movie.
The marketing campaign was created by a collective of Publicis Groupe businesses together with Fallon, Publicis NY, The Group, Contender and Digitas.
