“For us, it began with locking in on [the decision that], ‘Our offers are gonna be on Wednesdays,’” he added. “As soon as that was the day, then we began ideating on, ‘What can we try this simply feels iconic round Wednesday?’ and simply the concept of such an awesome basic line and second in a film equivalent to. ‘On Wednesdays we put on pink.’”
White continued, “We simply ran with that concept and [said], ‘On Wednesdays we store offers,’ and the entire thing got here to life. And we’ve been thrilled with how a lot engagement, social chatter and dialog we’ve had with Imply Women.”
