Heinz acknowledges that adults have sufficient to fret about and doesn’t need sugar consumption to be certainly one of them.
The model’s newest marketing campaign on “adulting” depicts the wrestle of juggling obligations by a cartoon musical full with singing animals, a princess and kitchen utensils coming to life. By leaning into tropes from childhood cartoons, the business makes use of nostalgia to point out that navigating maturity doesn’t should be overwhelming with merchandise like its new sugar-free ketchup.
The TV business launches Monday and is accompanied by quizzes on social media and fast dinner plans on Pinterest and Instagram.
Wieden+Kennedy New York is supporting the marketing campaign, and Titmouse dealt with animation. Zeno Group is dealing with PR for this effort.
The marketing campaign runs by the top of 2022.
