Mintel consultants observe the trending components and new product launches, highlight the tendencies affecting the market and its future progress. On this episode, we’re taking a look at Astragalus.
Astragalus is utilized in conventional Chinese language drugs to extend stamina and assist the immune system. Astragalus is present in meals, drink, dietary supplements, and extra lately, in pet meals and sports activities vitamin. Based on Mintel GNPD, 5 years in the past, the bulk (67%) of worldwide astragalus-containing launches have been in Asia Pacific, however that share is shrinking as astragalus strikes into European and North American markets. By the top of a 12-month interval ending in July 2023, solely 44% of astragalus-containing launches have been in APAC, with 25% being in Europe and 22% in North America.
