We Put Three to the Check

We have all heard how AI might help us write higher, quicker, and with extra accuracy.

Whereas this sounds interesting, particularly for time-strapped salespeople, there’s a catch: not all AI instruments are created equal.

Right here, I put three AI instruments to the check — ChatGPT, ChatSpot, and Copy.ai — to see which one writes the most effective chilly electronic mail.

Let’s dive in.

Hold on – does not ChatGPT, ChatSpot, and Copy.ai all use OpenAI?

Good catch – and sure, OpenAI powers all three instruments. Nevertheless, if I ask them the identical query (e.g., “What’s an important tender talent to have in gross sales?”), they arrive at totally different solutions. ChatGPT favors empathy, ChatSpot prefers efficient communication, and Copy.ai says rapport-building.

How do these instruments, all powered by the identical expertise, arrive at totally different solutions?

For one, OpenAI has launched a number of variations of its fashions, and totally different instruments could possibly be utilizing totally different variations.

On high of that, some platforms incorporate extra logic after the mannequin generates a response, both to make sure high quality, take away undesired content material, or higher match the platform’s intent. This may result in variations within the ultimate solutions.

There’s additionally the case of suggestions. Relying on the instrument, customers can upvote, downvote, or present suggestions on solutions. Over time, these suggestions loops information the instrument to favor sure forms of responses over others.

Which AI Device is the Greatest Gross sales Author?

I prompted every instrument to put in writing a chilly electronic mail to a pretend prospect named Katie. Here is the immediate I used:

“Write a pleasant electronic mail to Katie Wu, Head of Operations at Acme Firms, introducing our new “SkyLite” App. The app is a list administration app designed for companies which have a number of warehouses. Acme Firms simply opened its third warehouse this month, and “SkyLite” can combine with its present tech stack.”

Let’s examine which instrument delivered the most effective outcomes.

#1. ChatSpot

Coming in first place is ChatSpot – let’s focus on what this instrument did nicely:

Professionals

I used to be pleasantly shocked to see bullet factors on this electronic mail. That is an efficient approach to lay out info and provides the attention a break from longer paragraphs.

As for the substance of the e-mail, it does a superb job explaining the product’s worth. It outlines the app’s options to present the reader a transparent image of its capabilities. It is a nice place to begin for salespeople to raise with precise stats, testimonials, or case research.

Cons

Whereas the e-mail does a superb job of outlining the options, it may do a greater job of fixing for the particular buyer. For instance, it mentions that Acme Firms is dealing with some challenges as they increase, however it does not say what these challenges are — or how the product solves them.

Whereas AI is nice at amassing details about a product, it is not so nice at “promoting” that info. Consequently, it typically generates obscure, generic statements.

So, whereas AI can present a strong basis for an electronic mail, you continue to have to personalize it. Name out related ache factors, and do not be afraid to ask questions. For instance, “In working with different operation managers, one of many key points I see is [X]. Does that sound just like previous challenges you’ve confronted? I’ve some concepts which may assist.”

#2. Copy.ai

Copy.ai lands in second place — here is why:

Professionals

This electronic mail is brief, concise, and well-spaced, which makes it simple to learn and skim. That is important, particularly for busy professionals who obtain a number of messages a day.

The tone additionally hits the proper stability: pleasant, participating, and with a touch of urgency (“With the latest opening of your third warehouse, it’s now extra vital than ever to make sure your stock is optimally managed…”).

Moreover, it does an awesome job of giving a snapshot of the product with out going overboard. As a substitute of itemizing 5 or 6 options of the product, it solely focuses on three. Close to the tip of the e-mail, it additionally recaps its major worth proposition in a sentence (“In a nutshell….”).

Cons

Gross sales emails want to point out, not inform – which is the place this electronic mail falls quick.

This electronic mail makes a number of claims (i.e., “SkyLite is the final word stock resolution that is positive to offer you extra visibility…”) with none proof to again them up. If I had been to make use of this electronic mail as my first draft, I might add information, analysis, and testimonials to present these claims extra credibility.

On high of that, the preliminary greeting of “I hope this electronic mail finds you nicely” is a tad generic. It could possibly be improved with a extra personalised opening, akin to, “Congratulations on opening your third warehouse! That is a powerful milestone and a testomony to your organization’s onerous work. When you’re increasing, I believed this is likely to be the proper time to introduce our new stock app…”

#3. ChatGPT (V3.5)

In final place is ChatGPT. Let’s check out its execs and cons:

Professionals

Like Copy.ai, this electronic mail does a superb job of describing the product and its options. It additionally incorporates a number of stand-out sentences — for instance, “SkyLite is particularly designed for companies like Acme Firms.” That is an intriguing line that salespeople can use earlier than detailing why the prospect is an effective match.

Cons

This electronic mail was the longest of the three, most of which is devoted to the product options.

When you need to convey the worth of your product, you additionally have to handle the particular wants and issues of the recipient. A prospecting message ought to really feel personalised and real, reasonably than only a generic gross sales pitch.

Moreover, the phrase “Thanks for contemplating SkyLite as a possible associate” would possibly come off as considerably passive. A stronger closing assertion ought to specific confidence within the worth SkyLite provides.

In the end, AI Should not Be a Copy-and-Paste Device

None of those emails had been dangerous, however they weren’t distinctive, both. Whereas AI can expedite the writing course of, it is typically at the price of real human contact — a cornerstone in gross sales.

Slightly than solely counting on AI, use it as a place to begin. Then, layer in your private experiences, tales, and tailor-made insights. This mixture of AI effectivity and human connection will drastically improve your outreach.