2022 was a 12 months full of latest milestones for us – we kicked off with Engagemint’22, our flagship occasion, launched yet one more cohort of the Startup Program and expanded our presence in Indonesia. However that’s not all! We have now grown even stronger with 800+ clients globally, clocking in over 377Bn messages despatched throughout 12+ engagement channels and 110K Journeys activated.
On the product finish, we launched many new options, product enhancements, onboarded integration companions, and extra to #SimplifyRetention for your small business. Proceed studying to make amends for all the pieces we’ve been as much as earlier than we wrap up this 12 months.
Options within the highlight
Advice & Catalog
We enabled the facility of advice on the marketer’s fingertips with the Advice and Catalog function launch. With this function, now you can add your product catalog, use it to fetch up to date product data, and enrich your customized messages. You may as well create suggestion methods based mostly on any customized occasion and ship customized person suggestions throughout channels, together with e mail, WhatsApp, Push notifications, and extra. To know extra on find out how to leverage this function, learn our weblog.
App Personalization
Extending personalization capabilities from web site to app! This 12 months we launched app in-line that will help you serve customized experiences to customers on the app. Just like our earlier internet in-line launch, this function permits you to leverage person attributes and customized occasions to seamlessly personalize any a part of your app with out serving pop-up campaigns.
With app in-line, you’ll be able to:
- Personalize any a part of your app (hero banner, class pages, and extra),
- Make the most of any customized occasion or person attribute to personalize your message, and
- Present a seamless person expertise with customized banners merging seamlessly along with your app UI.
To entry this function in your WebEngage dashboard, attain out to us at product@webengage.com.
Shopify integration
Buyer engagement and retention are important for D2C companies, and our integration with Shopify permits you to combine your Shopify retailer with the WebEngage dashboard in just some clicks! As soon as built-in, we robotically begin monitoring customized occasions corresponding to purchases made, merchandise added to cart, and extra. Leverage the benefit and comfort of this integration for your small business, and for extra inspiration on buyer engagement and retention, learn our weblog.
Marketing campaign Optimization
A small change could make a giant distinction, and we made a number of small modifications to optimize the marketing campaign creation course of on the WebEngage dashboard. Beginning with greatest channel, you’ll be able to optimize your campaigns as per your person’s choice. Our system identifies one of the best communication channel for every person in your database. You possibly can leverage greatest channel whereas creating stay segments or use them in journeys and relays.
We additionally finish the ‘when to ship’ debate for many entrepreneurs on the market with ship intelligently. This function permits you to customise ship time of your marketing campaign based mostly on when the person is most certainly to interact with it.
We additionally launched a cut up block in journeys and relays to transcend A/B or variation testing, cut up customers and optimize journeys in actual time. You should utilize this block to check totally different ship time or channel methods. Check with our weblog for an in depth learn on this function.
Cell Push enhancements
Push notifications have at all times been a vital a part of app advertising and marketing technique, and we centered on 2 features – supply and marketing campaign creation. On marketing campaign creation, we enhanced the creation course of by enabling you so as to add background colours, wealthy textual content and media, message abstract (for Android), and subtitles (for iOS).
We launched help for Chinese language units corresponding to Xiaomi and Huawei on the supply finish to reinforce push notification supply. Mixed with our amplification engine, it may possibly increase the supply of your push notifications by as much as 75%. To know extra about it, learn our weblog.
Predictive Segments & Engagement Rating
We’re on a mission that will help you leverage machine studying in your advertising and marketing campaigns. With that in thoughts, predictive segmentation takes the guesswork out of segmenting your viewers. By figuring out a enterprise occasion, corresponding to a purchase order made, you’ll be able to create segments of customers most certainly, reasonably possible, and least more likely to carry out the desired occasion. Learn extra about it in our weblog publish.
Moreover this, now you can rating customers based mostly on varied customized and system occasions. This lets you bucket customers performing sure actions and create a strategic advertising and marketing marketing campaign. You should utilize engagement scoring to section customers and ship contextualized messages.
Please observe: Each of those options are a part of our BETA launch, so should you want to entry them, drop us a request at product@webengage.com.
Enabling a cohesive advertising and marketing technique
Fragmented buyer information throughout totally different platforms can create hindrances in offering a seamless buyer expertise, and we perceive that. In 2022, we onboarded 20 integration companions to chop by means of information silos and simplify buyer engagement.
What’s subsequent?
That covers our roundup for 2022. What new options and updates must you count on in 2023? Keep tuned for updates about exporting funnel lists, notification inbox, and extra. Look out for month-to-month product updates to know after we go stay and to get entry to those options.
For those who want to allow any options mentioned above or an current companion integration, attain out to us at product@webengage.com or get in contact along with your Buyer Success Supervisor.
