Anybody who has suffered from tennis ankle, air guitar again, scrolling finger or bicycle seat butt can relate to a personality named Randy Falcon, the star of a brand new advert marketing campaign for hashish model Cheeba Chews.
Besides these are pretend illnesses, with Falcon showing as an accident-prone comedic narrator in a long-form video impressed by basic Saturday Night time Stay skits.
The spoof targets Massive Pharma commercials with a bunch of made-up signs—birdwatching neck, pickle jar-opening wrist—to introduce a product particularly designed for ache aid.
The fragile dance for Cheeba Chews—and all manufacturers within the area—is available in making medical assertions concerning the product, which is verboten beneath advertising pointers for hashish.
To stroll that line, the model selected a well-worn advert trope and combined in a dose of wackiness, whereas aiming to get its level throughout about Joint Aid, a baked taffy that comprises a cannabinoid cocktail of CBD, THC and CBC. Whereas the advertising method is not with out precedent, it’s good for fun.
“We’ve got a ton of restrictions on how we are able to place hashish in regulated markets,” Eric Leslie, CMO of Cheeba Chews, informed Adweek. “So with this product, we needed to get reaaaaaal artistic to verify customers understood the advantages with out making specific claims.”
Enjoyable with Massive Pharma
Working with its longtime company, Denver-based unbiased store Piggyback, the model created a “goofy but overly passionate” spokesman who’s positively not a health care provider, Leslie mentioned.
“I’ve lengthy wished to spoof on the overdramatized pharma adverts,” Leslie mentioned. “And this explicit product was the precise proper one to execute the plan with.”
The 90-second spot particulars some ridiculous faux points and, in step with the supply materials, lists the unintended effects of taking Joint Aid, which can embody “bitching approach much less” and never needing a wrist guard to catch a Frisbee.
