As with plenty of weight reduction and health manufacturers, Weight Watchers have launched a brand new marketing campaign this January.
As any of those weight reduction manufacturers know, it isn’t simple to shift weight, particularly after the festive interval. Weight Watchers’ new marketing campaign focuses on this with the tagline “Return to feeling good.” Emphasising that disgrace and guilt will not be useful relating to shifting weight, the model hopes to encourage folks to learn to eat the meals they like whereas retaining the burden off.
Impressed by the deluge of present receivers returning presents to retailers after Christmas, one of many advertisements options prospects ‘returning’ the ‘hate’ a part of the love/hate relationship with cookies.
Chief Advertising Officer at WeightWatchers, Amanda Tolleson, commented: “This marketing campaign is the primary of many model acts the place we can be exhibiting up in new and surprising methods, all whereas remaining true to our model heritage.”
She additionally stated it “evokes a easy, but provocative perception that has been on the coronary heart of this model for six a long time and can be a fact value celebrating: you possibly can eat what you’re keen on, and nonetheless shed weight. Our hope is that our goal shopper feels seen, celebrated and impressed.”
