Welcome! For those who’re an everyday customer, you’ve in all probability observed how various things go searching right here right now.
I’m dropping in right now to offer you a fast overview of what’s new, what we stated goodbye to, and why.
What’s in and what’s out
Good day, mobile-optimized mega menus that information your expertise.
The screenshot reveals how the Tales navigation merchandise opens to guide you thru your choices:
The earlier navigation bar (proven under) served some guests nicely sufficient. However others discovered it onerous to learn and “overwhelming.”
Good day, streamlined studying expertise that allows you to concentrate on the useful resource you selected with out making an attempt to attract you into one thing new. On the brand new web site, this latest article, How To Strengthen Your ‘Change Muscle’ for Your Content material Group’s Success, doesn’t share the web page with something.
Goodbye, loud widgets, sidebar advertisements, and how-to guides distracting you from the web page you’re viewing. The identical article on strengthening the change muscle fought for consideration subsequent to a giant orange subscribe field and colourful “Present Hits/All Time Hits” widget.
Good day, commonplace blue underlined hyperlinks in copy. Goodbye, hard-to-read orange. Don’t fear – you’ll nonetheless see loads of CMI’s signature shade on the location (orange is the happiest shade, in any case). Now we’ll use it as an accent to attract your eye round.
Whether or not you liked or merely tolerated the previous Content material Advertising and marketing Institute web site, you may marvel why we made these modifications. Right here’s the quick model:
You requested us to do higher
Once we requested earlier this yr for suggestions about what CMI might do higher, you instructed us (very clearly) the location wanted work:
- “Make the web site really feel extra fashionable.”
- “I might return to the web site; it’s a little uninspiring.”
- “The web site will be overwhelming and onerous to navigate.”
- “Tone down a number of the graphics. The orange is loud sufficient by itself and the graphics typically really feel like they’re yelling at me.”
Message obtained!
The positioning wanted a contemporary infrastructure that masses sooner and improves the cellular expertise
The CMI web site hadn’t gotten a serious refresh in a few years. It couldn’t sustain with pace and cellular efficiency expectations. And that made it onerous for guests to seek out and eat the useful content material on the location.
You gained’t see each change we made as a result of they’re constructed into the content material administration system. However you’ll profit from a content material presentation that’s higher organized, extra incessantly up to date, and simpler to browse from all gadgets.
CMI schooling and occasions grow to be simpler to seek out
Till right now, guests touchdown on the CMI homepage noticed solely that overwhelming navigation bar, a latest video, and an extended checklist of the newest articles we’d revealed.
At present, the house web page showcases all the things CMI gives. Our hottest and most latest articles are nonetheless there, however the dwelling web page now additionally consists of details about our instructional occasions and curated sources round a featured subject that modifications every month. (The main focus in August: viewers constructing.)
Inform us what you assume, so we are able to hold enhancing
We all know there’s extra work to do, and we’ll roll out a number of new options quickly. We additionally know you’ll possible discover a number of glitches (does any web site improve ever go off with no hitch?).
Contemplate this section one. The brand new website’s fashionable, versatile underpinnings will allow us to hold altering and evolving to fulfill your wants.
So come on in and take a look round. I’d like to know what you assume.
