However the marketing campaign with Jungle was impressed by how creators have lengthy organically used WeTransfer—notably music artists starting from Prince to Grimes to SAULT—to share tracks and different content material with their followers.
“We needed to take this a step additional and associate with creatives, trip alongside their course of and create an expertise that enables them to share bespoke content material with their followers,” WeTransfer chief advertising officer Angelique Temple instructed Adweek.
This partnership with Jungle “marks the primary of many thrilling collaborations arising quickly the place we shall be working with various kinds of creators to convey their concepts to life,” she added.
WeTransfer appointed Temple as CMO final 12 months, the primary time the model employed somebody exterior in that position. She was beforehand a advertising chief at WeWork.
Based in 2009, WeTransfer has just lately rolled out new companies past file-sharing, comparable to productiveness instruments focused at inventive retailers and freelancers. In 2021, it launched The Supporting Act Basis, which commits 1% of annual revenues to supporting the subsequent era of creatives.
