In an surroundings the place the decision-making course of is 350 days lengthy, it’s extra vital than ever to familiarize yourself with what your consumers really care about. And that’s exactly what we uncover on this episode with Merkle B2B’s UK CEO, Rob Gold.
He joins Deputy Editor, Lucy Gillman, for a deep dive into their analysis, The Superpowers Index – a survey of three,622 B2B consumers to unearth the decision-drivers which might be enterprise essential. The pair focus on the importance of security, why value isn’t all that, and if you wish to attain your viewers of tomorrow you may’t simply meet expectations, however surpass them.
Wish to study extra from Merkle on tips on how to win the c-suite of tomorrow? Be part of us at Ignite London on 29-30 June and get the sensible data it’s worthwhile to drive better outcomes throughout each ingredient of your advertising and marketing technique. You’ll discover actionable options to your greatest pain-points throughout two days of panel discussions, networking, interactive workshops, roundtables and coaching classes.
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