Right here we go once more. For those who work in social media, it’s nothing new to adapt and alter your technique based mostly on the ever-changing algorithms and the rise and fall of social networks. (Who else was on Vine? 🙋🏻♀️) However, after all, we want you didn’t must.
The most recent wave for social media entrepreneurs and creators is that TikTok is perhaps banned within the U.S. The short-form video app has turn out to be some of the widely-used social media platforms and is credited with impacting tendencies and cultural shifts.
Nevertheless, there was an ongoing battle within the U.S. over privateness considerations for the Chinese language-owned firm. At present, TikTok’s guardian firm is being requested to promote the corporate or probably be banned in america.
TikTok is a beloved platform by creators and customers as a result of anybody can go viral and construct an viewers with out tons of preliminary followers, not like different social networks. As of late, most corporations have a TikTok technique, and there’s no scarcity of examples of TikTok helping with enterprise progress or skyrocketing somebody right into a full-time creator.
At Buffer, many of us in our group make the most of our TikTok scheduling of their social media methods. So, what would it not imply if TikTok have been banned within the US, and the way can social media entrepreneurs put together? We’ll try to reply these questions beneath.
What does the potential TikTok ban imply for Buffer customers within the U.S.?
There are lots of unknowns round what it could imply for TikTok to be banned within the U.S., so we’re not solely certain what it could seem like for Buffer, both.
There isn’t a precedent for the U.S. banning an app outright. What is going to occur to U.S.-based Buffer customers’ related TikTok accounts will rely upon any motion the U.S. authorities or TikTok takes. We’ll hold this weblog submit up to date as we be taught extra.
How can entrepreneurs put together for a TikTok ban?
There are nonetheless lots of unknowns, however if you’re the sort that wishes to arrange upfront, we perceive that. Listed below are a number of steps you may take to begin making ready in case TikTok does get banned.
1. Obtain all of your TikTok movies
No matter whether or not or not TikTok is banned, it’s a good suggestion to again up your content material, as you don’t need to lose all the nice movies you’ve created to date. For those who used Buffer to submit your content material to TikTok, then you’ll have entry to all your content material within the Despatched Posts tab.
If you wish to go the additional step, it can save you your movies to your cellphone’s digital camera roll or add them to a cloud storage service like Dropbox.
Obtain your TikTok movies by:
- Click on on the video you need to obtain
- Click on on the three dots within the backside proper nook
- Click on “Save video”
You’ll see a affirmation that your video is downloading and when it’s completed being saved.
Downloading movies additionally means that you’ve got entry to them if you wish to repost them to different social channels — a sensible social media technique that we suggest.
2. Inform your viewers the place else to seek out you
If TikTok is the place you have got a majority of your viewers, you’ll need to inform them the place else they will discover you when you or they lose entry to the app. Just remember to’ve shared the highest different social networks and owned channels, like your web site, hyperlink in bio, and publication, to allow them to be in contact.
Right here’s an instance from UnderTheDeskNews, who discuss concerning the potential TikTok ban and level their viewers to their podcast.
@underthedesknews #tiktok #tiktokban #biden #socialmedia #breakingnews ♬ authentic sound – UnderTheDeskNews
3. Replace your hyperlink in bio
Replace the hyperlink in your bio in your TikTok profile to be an evergreen hyperlink. If TikTok is banned, there’s an opportunity you gained’t have the ability to replace this hyperlink, however worldwide viewers would possibly nonetheless have the ability to see it and click on by way of, so guarantee that’s a hyperlink you may go away up in your TikTok account.
We suggest utilizing Begin Web page as a fast and free link-in-bio software you can hold up to date.
4. Evolve your social media advertising and marketing technique
If TikTok is part of your general social media advertising and marketing technique, you’ll want to begin making shifts when you or your viewers can now not entry the app. We suggest investing in rising a number of social media networks, like Instagram and LinkedIn, alongside TikTok.
If short-form movies are your jam, then begin Instagram Reels and YouTube Shorts, the 2 different main platforms for sharing that content material fashion.
TikTok probably being banned can be an unfriendly reminder of the significance of rising an viewers on the platforms and providers you have got extra management over. It’s a superb time to maintain your web site updated, get arrange with a link-in-bio software, and make sure you’re leveraging your publication to its fullest potential.
This example remains to be in flux, and we do not know what the end result can be. For now, the perfect factor to do is keep knowledgeable and put together for potential adjustments. We’ll hold this weblog submit up to date as we be taught extra.
