With a power-packed agenda, the occasion was all about bringing the group collectively and saying “thanks” to all our shoppers and companions who’ve supported us all through the years.
Accomplice energy hour
The day kicked off with a ‘companion energy hour’, unique to our companion community. Ian Tilson, Head of Partnerships APAC, welcomed our companions, adopted by a presentation from Steve Shaw, Chief Product & Know-how Officer on our companion roadmap.
The companion energy hour additionally featured an AMA panel moderated by Daniel Lengthy, Partnerships Supervisor ANZ, Dotdigital.
The panel included members of the Dotdigital management workforce:
- Milan Patel, CEO
- Steve Shaw, Chief Product & Know-how Officer
- Rohan Lock, Regional Director APAC
- Cheryl Embery, Head of Buyer Success APAC
- Ian Tilson, Head of Partnerships APAC
The Dotties APAC awards
We couldn’t consider a greater option to say “thanks” to our companions and shoppers, than with a Dotties awards night.
There have been 12 shopper awards and a couple of companion awards up for grabs in a variety of classes. We had been blown away once we obtained greater than 130 submissions for this yr’s Dotties APAC. It was nice to see some unbelievable entries come via.
Buyer awards
Finest data-powered marketing campaign
Winner: Wittner, for its ‘Discover our Outlet clients!’ marketing campaign.
Everyone knows Information is king. Wittner’s marketing campaign was actually data-driven and knowledgeable by useful buyer insights. It used information tagging, intuitive segments, and dynamic content material that had been backed by their spectacular use of information.
Most superior automation campaigns
Winner: Lyre’s Spirit Co., for its ‘Booze-free month’ marketing campaign and Lowes for its ‘browse abandonment automation’ marketing campaign.
Lyre’s “Booze-free month” marketing campaign was very spectacular and was created for these going sober for the “Dry Months” The marketing campaign successfully used the Dotdigital platform for its strong triggered automation and had the proper steadiness of SEM, paid social and natural posts.
Lowes’s browse abandonment automation marketing campaign efficiently leveraged product suggestions and final browsed blocks to successfully re-engage clients.
Handiest cross-channel marketing campaign
Winner: Godfreys, for its ’90-Hour Sale’ marketing campaign.
A real definition of cross-channel advertising and marketing, the ‘90-Hour Sale’ marketing campaign moved past simply e mail and seamlessly used a number of channels to drive buyer engagement in addition to on-line and in-store gross sales for the model producing excellent outcomes.
Excellent e mail inventive
Winner: nightfall, for its collaborative marketing campaign with ‘Streets Ice Cream’
The marketing campaign successfully promoted nightfall’s collaboration with Streets Ice Lotions. The colourful e mail not solely showcased creativity and powerful model messaging but in addition was visually interesting and inspired click-throughs driving buyer engagement.
Accountable advertising and marketing award
Winner: Adorn Cosmetics, for its ‘Eco refill program’.
Adorn’s eco refill program deeply resonated with considered one of Dotdigital’s pillars – Sustainability. To advertise their refill program, Adorn used Dotdigital to ship post-purchase emails to clients who’ve bought a refillable product.
Most participating marketing campaign by a B2B enterprise
Winner: Signet, for the client success story marketing campaign with ‘Metcash’
We liked Signet’s marketing campaign that showcased how they helped Metcash save prices and scale back single-use plastic. The marketing campaign got here alive via an animated GIF, had clear messaging, and confirmed a excessive charge of engagement from B2B viewers.
Most participating marketing campaign by a B2C enterprise
Winner: Zanui, for ‘Deal of the day’ marketing campaign
The “Deal of the day” marketing campaign displayed glorious creativity. We liked how Zanui used a number of channels and instruments to push the brand new deal of the day via Instagram tales, touchdown pages, and every day newsletters.
Finest-performing marketing campaign by an ecommerce enterprise
Winner: BlackMilk Clothes, for ‘Welcome sequence’ marketing campaign
We had been so impressed by BlackMilk Clothes’s welcome sequence marketing campaign! It was not solely visually hanging but in addition geared toward enhancing buyer expertise and operational efficiencies. We liked the way in which they stuffed the info gaps with a desire middle.
Most inspiring marketing campaign by a not-for-profit enterprise
Winner: Amaze, for ‘Autism@VicParliament invite’ marketing campaign
The marketing campaign was a real testomony of an excellent initiative and commemorated the milestone of partnering with the Victorian Authorities. The intent and model messaging had been clear, and the marketing campaign achieved good outcomes.
Workforce awards
Rising star (the marketer of the yr)
Winner: Nurulhuda Zahairi, Sasha’s Wonderful Meals
Huda is a real famous person. Her laborious work, adaptability, and tenacity in overcoming skilled challenges and navigating an unsure time throughout COVID, displayed sheer excellence, initiative, and a drive to be taught. We had been impressed with how she skilled herself on Dotdigital and used the platform effectively.
Workforce of the yr
Winner: Signet, for smashing the KPIs, undertaking the unachievable
A well-deserved win certainly. The passionate dream workforce has achieved some nice outcomes together- be it revamping the workspace, smashing the KPIs, or launching an entire new model. The workforce’s glorious accomplishments are proof that TEAMWORK makes DREAMWORK.
Dotdigital buyer champion APAC
Winner: Adorn Cosmetics, for ‘Liptember’ marketing campaign
The Liptember marketing campaign supported an excellent trigger and raised cash for girls’s psychological well being. We liked how Adorn Cosmetics used Dotdigital to its full potential- be it viewers segmentation, deserted browse monitoring or Fb advertisements retargeting.
Accomplice awards
Providers companion of the yr APAC
Winner: Overdose
For the second yr in a row. Overdose has been a dedicated companion to Dotdigital this yr. The workforce’s fixed assist has helped us obtain our shared objectives.
Know-how companion of the yr APAC
Winner: Lexer
Lexer workforce’sunparalleled assist and options helps us drive our joint initiatives and develop sturdy collectively.
Social picture contest
Final however not the least, the workforce had a photograph contest working all through the afternoon, the place the friends needed to click on their greatest image through the occasion and publish it on social channels, and tag Dotdigital. Three fortunate winners that obtained the Dotdigital branded Martini packing containers had been:
- Carina Anderson, Head of Strategic Partnerships & Optimisation, Bare Wines
- Joel Sanders, Gross sales, and Advertising and marketing Supervisor at Aligent Consulting
- Christine Rodrigues, Strategic Partnerships, Commerce & Content material, APAC, Adobe
The workforce had an incredible time networking, listening to our wonderful audio system, and loads of laughs (as we assured) and we hope to see you all once more subsequent yr. Final however not the least, thanks to our wonderful sponsors Adobe and ShipStation and occasion companions NRA and Retail World.
