Let’s lower proper to the chase, lets? In order for you an Electronic mail on Acid different, you’re right here for one in all two causes:
- You’re trying to find electronic mail testing instruments and need to examine your choices.
- You’re unhappy with Electronic mail on Acid for some motive, and also you want an alternate.
You most likely understand you’re visiting the Electronic mail on Acid weblog proper now. And you could assume we’ll be biased… that you just received’t get an sincere comparability of comparable instruments. That’s comprehensible.
When you’re within the first group, we promise to do our greatest to offer you an easy clarification of those completely different platforms and providers. When you’re within the second group, the least you are able to do is hear us out earlier than you cancel. Proper?
What’s Electronic mail on Acid?
Earlier than we discover the alternate options, it would enable you to to know precisely what Sinch Electronic mail on Acid does and why you’d need to use (or maintain) it within the first place.
We constructed this platform to assist senders with electronic mail high quality assurance (QA). For many companies, the e-mail channel is essential for communication, advertising, and the general buyer expertise. Senders want every message and each marketing campaign to look its finest and performance as anticipated after arriving in subscribers’ inboxes.
Nonetheless, reaching electronic mail perfection is far simpler stated than performed. One of many largest challenges is that completely different electronic mail shoppers have various ranges of help for HTML and CSS. Additionally they use their very own electronic mail rendering engines, which implies the way in which a marketing campaign seems in Gmail or Yahoo Mail may very well be very completely different in Outlook or Apple Mail.
What are electronic mail previews?
A key characteristic of our platform is the Electronic mail Preview engine, which reveals you the way an HTML electronic mail marketing campaign renders on greater than 100 shoppers, stay gadgets, and cell working techniques. This type of electronic mail testing occurs earlier than you hit ship so you possibly can troubleshoot and repair issues as a substitute of discovering out later that you just despatched a damaged electronic mail to 1000’s of individuals.
Our electronic mail previews are screenshots that present customers precisely how their campaigns are rendered in several situations. It may very well be Apple Mail on an iPhone 13 in darkish mode or on a Pixel 5 in Gmail operating Android 13 (simply to call a pair). You ship a take a look at electronic mail, and we ship you again a group of screenshots for overview. Take a look at this pattern take a look at end result to see it for your self.
This may increasingly sound easy and simple. However conserving issues operating isn’t as simple as you suppose – simply ask our product crew and software program engineers. That’s why there actually aren’t many comparable Electronic mail on Acid alternate options on the market.
Some groups conduct guide electronic mail advertising QA, which implies they ship take a look at emails to colleagues for overview. Whereas that’s higher than nothing, it nonetheless leaves a number of room for inaccuracy and human error.
Electronic mail on Acid options and advantages
You could possibly additionally describe Electronic mail on Acid as an automatic electronic mail advertising guidelines. That’s as a result of the advantages transcend previews. When you’re at the moment utilizing our software program for previews solely, there could also be some instruments you can begin profiting from.
What else can Electronic mail on Acid do?
- Inbox Show: Optimize your topic strains, preview textual content, and sender identify to enhance open charges and guarantee visibility on cell gadgets.
- Accessibility checks: Add picture alt textual content, examine shade distinction, and optimize your electronic mail for display readers. This ensures each subscriber can simply have interaction with what you ship.
- Deliverability checks: Examine your IP deal with towards main blocklists and spam filters earlier than you hit ship. This helps you keep away from inbox placement points that drastically scale back electronic mail ROI.
- Hyperlink Validation: Examine each hyperlink in your electronic mail to make certain you by no means ship subscribers to a 404. Exchange damaged hyperlinks in actual time. Plus, add lacking UTM parameters for monitoring visits to your web site.
- Picture Validation: Optimize photos and graphics for the e-mail inbox. This characteristic helps enhance load time and allows you to modify animated GIFs for Outlook.
- Spell Examine: Make a ultimate examine for any typos and spelling errors earlier than your marketing campaign launches. This characteristic features a profanity filter to assist defend your model status. We’ll examine alt textual content and preview textual content for errors too.
- Edit electronic mail code: If you discover a rendering concern in an electronic mail preview, you don’t have to depart the platform to repair it. Troubleshoot and alter code with out going forwards and backwards between your ESP and testing platform.
- Electronic mail Analytics: Transcend the fundamental electronic mail metrics to achieve a deeper understanding of your contact checklist. Our superior analytics characteristic insightful engagement knowledge akin to Learn, Look, Delete charges. Plus, see geolocations, get heatmaps, and discover out which shoppers your subscribers are utilizing to view your emails. You possibly can even filter out prefetch opens to enhance the accuracy of reporting.
- Collaboration: Group administration options let stakeholders overview, remark, and approve campaigns through the QA course of. You may also customise person roles and permissions to manage entry.
Maybe the largest good thing about utilizing Electronic mail on Acid is that we provide limitless testing with each paid plan. Which means you possibly can take a look at as a lot as wanted and see as many electronic mail previews as you need. Limitless testing is a useful differentiator you received’t discover with a lot of our alternate options.
Why discovering an Electronic mail on Acid different is complicated
When you analysis electronic mail testing alternate options on among the well-liked software program overview and comparability websites, you may get somewhat combined up. That’s as a result of there are various kinds of electronic mail testing with particular functions.
Not all these providers talked about on tech overview web sites provide electronic mail previews. In actual fact, most don’t. Some are for electronic mail validation testing. Others are for electronic mail A/B testing, and nonetheless others could also be for SMTP testing and spam testing.
Even respected web sites like Gartner in addition to G2 appear to be lacking the mark when evaluating Electronic mail on Acid alternate options. You’ll discover utterly unrelated SaaS manufacturers listed as potential choices, together with CRMs like Salesforce. That’s simply plain complicated and inaccurate.
What Electronic mail on Acid isn’t
That will help you work out what you actually need and determine whether or not you’re prepared for Electronic mail on Acid or another choice, right here are some things our platform doesn’t do:
- Electronic mail on Acid isn’t an electronic mail service supplier (ESP). Which means you don’t use it to ship emails or handle your contact lists.
- Electronic mail on Acid doesn’t provide a WYSIWYG electronic mail builder. Whereas there may be an Electronic mail Editor in our platform that permits you to code campaigns from scratch, it’s usually used for find-and-fix performance. There is no such thing as a drag-and-drop electronic mail editor for non-coders.
- Electronic mail on Acid isn’t for deal with validation. Verifying electronic mail contacts and conducting checklist hygiene isn’t a part of our present providing.
- Electronic mail on Acid isn’t advertising automation. Despite the fact that we discuss “workflows” for electronic mail QA and assist automate the method, our software program isn’t used to construct automated electronic mail workflows.
- Electronic mail on Acid isn’t a whole deliverability answer. Whereas we do presents spam testing and pre-send checks to make sure you’re not on a blocklist, there are different choices that present extra complete help for improved inbox placement.
- Electronic mail on Acid doesn’t take a look at SMTP or automated electronic mail sequences. We streamline QA for electronic mail entrepreneurs fairly than for software program engineers who’re integrating electronic mail into apps and testing electronic mail infrastructure.
10 Electronic mail on Acid alternate options: Execs and Cons
This checklist of choices focuses solely on software program that gives comparable providers to Electronic mail on Acid. It’s additionally potential that you’ll find ESPs and CRMs that provide electronic mail shopper previews. In lots of circumstances, these suppliers are utilizing an API to white label the characteristic. The previews in these platforms typically come from Sinch Electronic mail on Acid or our prime competitor.
1. Litmus
Litmus is the opposite recognizable identify in electronic mail pre-deployment testing. If you come throughout on-line discussions about testing HTML emails, each manufacturers are sometimes talked about collectively.
Apparently, there are some electronic mail advertising groups who select to make use of each Electronic mail on Acid and Litmus. That tells you one thing about how essential this course of is.
Whereas there are variations between our two platforms, their major objective is analogous. Litmus presents extra superior options like a technique to centralize model belongings, a drag-and-drop visible editor, and electronic mail personalization instruments.
Litmus is definitely the most costly Electronic mail on Acid different. You’ll have to determine if the extras that include Litmus are useful. If you have already got instruments to design and personalize electronic mail campaigns, you could not need to pay for what you don’t want.
You’re most likely good sufficient to not fall for these product comparability pages that inaccurately spin issues to make one model look excellent and the opposite look horrible. However simply in case you need to see them:
Litmus – Execs
Like Electronic mail on Acid, Litmus supplies complete electronic mail shopper previews. Though, our screenshots do typically ship completely different outcomes for a similar shoppers and gadgets.
Litmus will also be used as a device to construct electronic mail campaigns. Nonetheless, you’ll nonetheless want an ESP to ship emails. And that platform you’re utilizing could have already got a ample electronic mail constructing answer.
The personalization options from Litmus may very well be a useful technique to improve electronic mail engagement, assuming you don’t have already got an satisfactory answer for personalization.
Litmus – Cons
In addition to a better price ticket, the most important draw back of Litmus is that you’ll not get pleasure from the advantage of limitless testing. Paid plans from Litmus have a set variety of month-to-month electronic mail previews. If you exceed the amount restrict, you’re charged for overages.
Right here’s what a Reddit person needed to say about receiving overages from Litmus:
“I simply bought discover that my utilization of electronic mail previews far exceeds what the fundamental account construction allocates — which was information to me that it even counted it that approach!
I am pinging you all right here to get a greater understanding of one of the best ways to make use of Litmus as it’s marketed, with out incurring–quite frankly–insane overcharges.”
You don’t have to fret about that with Electronic mail on Acid (simply sayin’).
2. Mailgun Optimize
Mailgun Optimize is a complete deliverability suite. It contains electronic mail previews which can be powered by Electronic mail on Acid’s know-how.
Pairing electronic mail deliverability with electronic mail previews makes a number of sense. The approach an electronic mail renders is a part of deliverability. Rendering is a bit just like the grand finale of inbox placement. For instance, if an essential marketing campaign reaches the inbox, however it’s unreadable on a well-liked electronic mail shopper like Outlook, it might as nicely land in spam. That’s as a result of your subscribers received’t have the ability to have interaction with it. So, what’s the purpose?
Whereas previews are a wonderful characteristic of Mailgun Optimize, the platform excels at offering insights to enhance inbox placement. That features sender status monitoring, options for electronic mail validation, and inbox placement experiences. Customers can combine with providers like Google Postmaster Instruments in addition to Microsoft SNDS.
Mailgun Optimize – Execs
You don’t have to make use of Mailgun as your ESP to make the most of Mailgun Optimize. So, if you’re in search of a deliverability answer in addition to electronic mail previews, this can be a handy choice.
When you’re involved in regards to the 2024 sender necessities from Gmail and Yahoo Mail, this device may even enable you to examine to ensure electronic mail authentication protocols are working appropriately whereas conserving tabs in your sender status with Gmail.
Mailgun Optimize – Cons
Like Litmus, Mailgun Optimize has limits to the variety of month-to-month previews accessible to customers. In contrast to Litmus, Mailgun is way more clear about overages – itemizing them on the pricing web page.
Whereas Mailgun Optimize has extra sturdy deliverability instruments than Electronic mail on Acid, it doesn’t present the identical options for electronic mail QA which can be accessible inside our automated Marketing campaign Precheck workflow.
3. Everest from Validity
Everest from Validity payments itself as an “electronic mail success platform” that focuses on deliverability and elevated engagement. It contains some options which can be much like Mailgun Optimize. It doesn’t, nonetheless, provide as a lot in the way in which of electronic mail shopper previews.
As soon as upon a time, Everest was generally known as the separate providers ReturnPath and 250ok, which used Electronic mail on Acid’s preview engine. Then there was this entire lawsuit factor that we’re not at liberty to debate on our weblog.
Right this moment, what Everest presents are Design Assessments. The web site suggests that that is extra for seeing how your electronic mail campaigns are displayed on completely different display sizes (desktop, smartphone, pill).
Everest – Execs
An fascinating side of the Everest platform is its Aggressive Intelligence characteristic, which might assist senders differentiate themselves by way of issues akin to topic strains and ship occasions.
It’s designed to help electronic mail efficiency by deliverability and engagement enhancements, however it’s missing by way of previews for pre-send electronic mail testing.
Everest – Cons
Everest is way more restricted relating to the breadth and depth of previews accessible for testing. It states it presents almost 20 electronic mail shopper previews (or 70+ electronic mail purposes) whereas Electronic mail on Acid and Litmus present greater than 100.Design exams from Everest are additionally restricted based mostly on the plan. You’ll get zero of those electronic mail exams on the lowest pricing tier.
4. Electronic mail Preview Companies
Electronic mail Preview Companies (EPS) is a SaaS firm based mostly in Ukraine. Because the identify suggests, previews are the principle characteristic of this service.
EPS additionally has spam testing, supplies some analytics, and has an HTML electronic mail editor for constructing or fixing campaigns.
Like Electronic mail on Acid and Litmus, this different sends its customers screenshots from inside stay inboxes to overview for issues. Nonetheless, the breadth and depth of shoppers and system previews accessible is significantly lower than the main choices.
Electronic mail Preview Companies – Execs
Like Electronic mail on Acid, EPS prospects get limitless electronic mail previews every month. If previews are all you want, this additionally supplies a less expensive, but less-comprehensive different. The location at the moment solely lists round 50 shoppers. Lacking, for instance, are previews from gadgets operating the newest Android working system. As of this writing it’s additionally lacking previews for the newest iPhones.
As a result of new variations of smartphones are well-liked with shoppers, and cell carriers push folks towards recurrently updating their telephones, you’ll need to make certain you’re getting previews from the newest gadgets.
Electronic mail Preview Companies – Cons
Whereas trying out previews could also be an important step within the electronic mail QA course of, it often comes on the very finish – as soon as all the opposite potential issues are addressed. What EPS customers are lacking is a full high quality assurance answer for electronic mail advertising.
There aren’t any accessibility checks, no inbox show previews for topic strains, no picture or URL validation for graphics and hyperlinks. It’s additionally lacking collaboration options, which permit groups to remark and approve screenshots earlier than a marketing campaign launches.
5. Mailosaur
Mailosaur is software program for testing each electronic mail and SMS. The platform’s most sturdy capabilities contain testing automated electronic mail and SMS workflows.
Whereas it does provide some options for entrepreneurs, its energy could also be in serving software program engineers and those that are programming purposes. Mailosuaur supplies options like a developer sandbox and integrations with different testing platforms, together with Cypress, Playwright, and Selenium.
Whereas Mailosaur talks up its electronic mail previews, it seems this characteristic is just accessible as a “bolt-on,” which we expect is a cool approach of claiming you need to pay further for it.
Mailosaur – Execs
When you want an answer that gives electronic mail and SMS automated workflow testing, Mailosaur seems like a legitimate choice. As an Electronic mail on Acid different, nonetheless, it’s not fairly comparable. They platforms appear to serve completely different major audiences, and electronic mail previews aren’t a core a part of the Mailosaur product. It does present different key pre-send testing options akin to checking for damaged hyperlinks.
Mailosaur – Cons
As talked about, electronic mail shopper previews are solely accessible as an add-on to the Mailosaur product. There’s no clear data on the web site about what these extra prices are. Whereas it might be superb for electronic mail automation QA, it lacks some essential options for electronic mail advertising QA.
6. Parcel.io
Parcel is an electronic mail design and improvement device that’s change into very talked-about with electronic mail geeks who write code. Our personal Megan Boshuyzen makes use of Parcel to code campaigns and run a component-based electronic mail design system.
Customers can see stay previews of various display sizes whereas they’re coding. They’ll additionally ship take a look at emails to get screenshots despatched again from a wide array of shoppers and gadgets. Parcel supplies electronic mail previews on greater than 80 shoppers and gadgets
Parcel – Execs
If you wish to take a look at and preview HTML electronic mail campaigns as you code them, Parcel makes that very handy. It’s an important device for electronic mail builders as a result of it additionally lets you construct a library of reuseable parts.
For the non-coders in your crew, there’s additionally a visible editor and crew administration options for collaboration.
Parcel – Cons
Parcel’s Inbox Previews are an add-on to the platform that begins at $49 for 500 previews per thirty days and supplies a pay-as-you-go mannequin for added previews.
7. Mailtrap HTML Checker
Mailtrap is the same answer to Mailosaur in that it claims to assist dev groups take a look at, ship, and management electronic mail infrastructure from one place. Past that, the platform additionally presents an HTML electronic mail checker that appears for code compatibility amongst well-liked electronic mail shoppers.
On this Mailtrap weblog submit overlaying completely different electronic mail preview instruments, the author even lists the product as higher for software program engineers than entrepreneurs, separating Electronic mail on Acid and Litmus into the advertising device class.
Mailtrap – Execs
The previews in Mailtrap’s options are an appropriate different for software program engineers who want previews together with different kinds of electronic mail testing and QA for sending. It claims to offer essentially the most electronic mail shoppers available on the market, however doesn’t present a definitive quantity. Mailtrap could also be a great way for electronic mail entrepreneurs and software program engineers who’re creating automated workflows to attach and collaborate.
Mailtrap – Cons
As they level out, whereas it does present previews, Mailtrap isn’t essentially a device for electronic mail advertising groups. In case your purpose is to optimize newsletters and promotional electronic mail campaigns for various inboxes, you could find yourself with a extra technical device that’s lacking useful options for entrepreneurs.
8. HTML Electronic mail Examine
HTML Electronic mail Examine is a platform that primarily retains electronic mail builders in thoughts. The choices are separated into validation options and utility instruments. Validation providers embrace issues akin to HTML and CSS validation in addition to hyperlink and picture validation. It additionally lists options to validate accessibility and cell responsiveness.
To be clear, this software program doesn’t embrace electronic mail validations, which confirm the legitimacy of electronic mail contact knowledge for improved checklist hygiene.
The utility instruments embrace checks for darkish mode and an HTML editor amongst others.
HTML Electronic mail Examine – Execs
This can be a device that particularly targets folks coding HTML emails, which is sweet. It’s constructed to assist electronic mail builders discover and repair issues with their code based mostly on recognized finest practices, electronic mail shopper help, and potential points. Nevertheless it’s lacking a key part that helps electronic mail builders overcome electronic mail shopper rendering inconsistencies.
HTML Electronic mail Examine – Cons
When you’re in search of a service that delivers precise screenshot previews from the most well-liked electronic mail shoppers and gadgets, you received’t get that from HTML Electronic mail Examine.
The Visible Editor and Visible Editor Inspector instruments explicitly state they’re for “non-client particular gadgets”. Take that to imply you’ll see how an electronic mail will seem on desktops, tablets, and cellphones (display sizes), however not from inside precise electronic mail inboxes.
Additionally, in the event you want a collaborative answer for an electronic mail advertising crew, this device is especially helpful to coders.
9. Inbox Pirates
Inbox Pirates is a Chrome extension that goals to offer preview providers with a click on. What’s not so clear is how nicely it really works for previews of HTML electronic mail campaigns. The demo on the location solely reveals somebody utilizing a plain textual content electronic mail despatched from a Gmail account.
Inbox Pirates does say that it integrates with a number of well-liked platforms like Mailchimp and Hubspot in addition to SendinBlue and Apollo.io. The main target additionally appears to be on inbox show previews fairly than how an HTML electronic mail seems as soon as it’s opened.
Inbox Pirates – Execs
Inbox Pirates previews embrace how a message seems within the notification bar/lockscreen of cellphones. That’s an fascinating characteristic because it’s typically the primary place a contact sees your topic line and preview textual content.
Primarily based on the demo, the device appears to be designed primarily for gross sales groups trying to preview chilly emails.
Inbox Pirates – Cons
Inbox Pirates says it supplies previews from 20+ electronic mail shoppers, which is much lower than most different alternate options. In keeping with the Chrome internet retailer, as of this writing, the Inbox Pirates extension was final up to date in October of 2022. New gadgets have been launched since then.
Inbox Pirates doesn’t present limitless previews. Its pricing construction is complicated. The Primary plan, for instance, limits customers to 4 previews/day or 10 previews/month. That makes it sound such as you’d hit your restrict in lower than three days.
10. Testi@
Testi@ is one other service that is purely devoted to electronic mail rendering previews. Like InboxPirates, it additionally presents a Chrome extension. The location signifies it has the flexibility to generate screenshots from greater than 100 rendering situations on completely different shoppers, gadgets, and working techniques.
Testi@ presents a free model, however that features previews for simply two webmail shoppers. In keeping with its FAQ web page, they’re Gmail and Yahoo Mail on a Chrome browser. Along with the screenshots, you may as well use Testi@ to ship take a look at emails to as much as 15 addresses for guide overview.
Testi@ – Execs
This can be a cheaper different that provides a pay-as-you-go mannequin as a substitute of a subscription. Slightly than auto-renewing, you possibly can select the variety of customers and months you need to use the service. This could be choice for senders who select to check their electronic mail templates often fairly than testing each marketing campaign earlier than they ship. However there are dangers that come with not testing each electronic mail each time. You will discover the worth doubles with each month or person you add.
Testi@ – Cons
If electronic mail previews are all you need, this might work. However you will be lacking lots of the extra checks that may add worth and assist optimize emails for efficiency and deliverability. Extra superior providers will provide recommendation on methods to repair points with electronic mail code, and a few will even make computerized changes. Testi@ is restricted to producing previews.
Testi will not inform you in case your emails are assembly accessibility requirements, for instance. You can also’t use it to examine your hyperlinks (except you do it manually), spell examine electronic mail copy, or preview inbox show.
Free Electronic mail on Acid alternate options
There’s no such factor as a free lunch. There are some free electronic mail testing and preview instruments accessible, however you’re principally going to get what you pay for.
PutsMail: This a free device for guide electronic mail testing that Litmus acquired in 2014. PutsMail makes it simpler to ship take a look at emails to as much as 10 inboxes for overview. You paste in electronic mail code and enter electronic mail addresses for sending exams. Entry to precise previews/screenshots is locked, and you’ll be pressured to enroll in Litmus.
MailNinja: For the worth of your contact data, MailNinja will ship you a hyperlink to its free electronic mail preview device. It permits you to paste in code to see the way it seems on cell and desktop in addition to with photos on or off. It doesn’t present you electronic mail previews from particular shoppers and gadgets or provide you with a warning about any issues to repair.
Take note, lots of the subscription and pay-as-you-go choices above additionally provide a free model or free trials of the e-mail testing platforms.
Obtained extra questions? We may also help.
There’s quite a bit to digest right here, we all know. You probably have questions on how Electronic mail on Acid works or the rest associated to our platform, don’t hesitate to ship a message and make contact with us.
You may also request a customized demo to search out out extra about how your group can make the most of Electronic mail on Acid. When you’d fairly examine issues out for your self, make the most of our 7-day free trial and provides our instruments a take a look at drive.
When you’re a present person who’s feeling annoyed, we welcome your suggestions and we’re right here to assist. Please get in contact with buyer help. Reside chat will possible get you the quickest response. You may also submit questions or issues about our product in our vendor channel on the Electronic mail Geeks Slack.
Simplify the Electronic mail QA Course of and Ship Perfection
What’s one of the best ways to run by your pre-send guidelines? With Sinch Electronic mail on Acid’s Marketing campaign Precheck, we’ve simplified the method and set all the things up for you. Use it to double-check your content material, optimize for deliverability, guarantee accessibility, and preview how campaigns look on greater than 100 of the most well-liked shoppers and gadgets. All earlier than you hit ship!
