You heard that proper — there’s one other social media app on the town. Lemon8, TikTok’s sister app, launched globally in early 2023, giving social media entrepreneurs one more platform to study.
This text will educate you all about what the app is, if it’s price investing any time into, and how one can begin utilizing it for enterprise.
Let’s get began.
What’s Lemon8?
Lemon8 is a brand new social media app created by ByteDance, the creators of the wildly common TikTok app.
Designed to be a way of life app, Lemon8 is sort of a combination of Instagram and Pinterest. It’s photo-heavy however permits customers to share recipes, outfits, journey guides, and extra.
Widespread classes on Lemon8 embrace:
- Style
- Make-up
- Skincare
- Journey
- Well being & wellness
- Health
- Meals
This implies Lemon8 might be a go-to spot for visible manufacturers in these industries.
However is it right here to remain?
Whereas Lemon8 had an especially profitable begin, its momentum has slowed. In its first few months, Lemon8 was some of the downloaded way of life apps in the US, producing 4.1 million customers in only a few months. Having launched in 2020 in Japan first, the app had over 17 million customers by mid-2023.
Nowadays, it appears to be like like that exercise has dropped off. Information exhibits that the app’s each day lively customers have almost halved, going from almost 12,000 to only over 6,000 in mere months.
Regardless, it appears to be like like Lemon8 initially gained recognition with lots of TikTok’s creators — a younger person base consisting principally of Gen Zers.
And since it may be good for manufacturers to solidify their place on a platform earlier than it turns into oversaturated, any visible manufacturers that cater to Gen Z ought to take into account including Lemon8 to their social media technique.
How are you going to use Lemon8 for enterprise?
In case you’re seeking to get forward of the curve, it’s a good suggestion to begin contemplating if Lemon8 is correct for your enterprise and learn how to use it strategically. Listed below are a number of suggestions based mostly on common content material we’re seeing that may give you a head begin in your Lemon8 advertising technique.
Create photograph carousels
A photograph carousel — identical to on different platforms — is a submit that features a number of swipeable pictures. Right here’s an instance of what this appears to be like like on Lemon8:
Picture carousels are some of the common submit varieties on Lemon8, so if you wish to see success on the platform, it ought to be one of many key components of your technique.
Give you a subject to your photograph carousel. The one above focuses on meal planning, with the creator sharing her deliberate menu for the week together with recipes and pictures of every dish.
Different choices embrace:
- Weekly outfit inspiration
- Nail artwork
- New product releases
- High 5-10 listicles
- Life hacks
- Skincare/magnificence suggestions
- Exercise routines
Since Lemon8 is so closely lifestyle-focused, you’ll need to point out your model/merchandise in a approach that looks as if life recommendation over a promotion.
Reap the benefits of Lemon8’s enhancing instruments
Make your cowl photograph stand out. This is without doubt one of the greatest methods to seize consideration and get customers to click on in your submit to view extra. This Lemon8 submit shares a number of nice suggestions for enhancing your cowl pictures.
However let’s take a look at a number of well-designed examples that may show you how to catch your viewers’s eyes.
Several types of textual content, shapes, arrows, and doodles can assist draw consideration to components of your cowl photograph and create a design that stands out. There are even templates that will help you discover a place to begin to your cowl photograph design.
Plus, just like TikTok, utilizing Lemon8’s built-in enhancing instruments probably makes the algorithm need to enhance your content material. It makes your content material appear native, prefer it belongs on the platform.
Modifying instruments obtainable on the platform embrace:
- Templates
- Picture retouching
- Product tagging
- Textual content overlays
- Stickers
- Cutout software
Be relatable
Develop a relatable voice to your Lemon8 posts. You’ll see a variety of emojis, creators calling one another “girlies,” exclamation marks, and extra.
Create a persona that wishes to see others succeed, supporting the folks in your target market and serving to them discover higher options—ideally, by your enterprise and services or products.
Mix your Instagram and Pinterest methods
Lemon8 is actually a mixture of Instagram and Pinterest. Suppose Instagram’s photograph carousels and captions with Pinterest’s content material.
Mix these two methods — or on the very least, the technique you employ for Instagram content material creation and your Pinterest technique for content material calendar — to create the proper content material for Lemon8.
Use participating captions
From what we will see presently, there’s no character restrict on Lemon8’s captions — however it appears to be like like round 150 phrases appears to be the advisable quantity. Which implies you’ve gotten a great little bit of house to additional increase on the content material you’re sharing.
Right here’s an excellent instance of a Lemon8 caption used effectively:
The submit consists of photographs on how the creator makes use of Notion, and the caption additional explains each. It’s nearly like a micro-blog — one other smart way to consider your Lemon8 technique.
Make sure you make the most of the house you’ve gotten in your Lemon8 captions. Use them to actually let your voice present, clarify what your followers are seeing in every picture, and extra.
Lemon8 even gives a “caption concepts” popup that will help you get began along with your first few posts.
Methods to begin utilizing Lemon8
Prepared to begin utilizing Lemon8 for your enterprise? Comply with together with our five-step information to create your account, construct out your technique, and begin participating.
1. Create an account
Begin by downloading the Lemon8 app from the app retailer onto your smartphone. Create an account by selecting your username and password.
Professional tip: Strive to verify your username matches your model identify and your username/deal with in your different social media accounts.
When you’ve accomplished that step, you’ll be prompted to pick out your pursuits from an inventory just like the one under:
Make sure you select pursuits which can be probably the most intently associated to your enterprise. That can show you how to discover creators inside your area of interest to observe and work together with.
2. Optimize your profile
Subsequent, you’ll need to optimize your profile the identical approach you do on each social media platform you create an account on.
This implies:
- Once more, guarantee your username/deal with matches your model and different social accounts.
- Create a bio that clearly and concisely states what your model does — you solely have 80 characters.
- Add your emblem as your profile photograph.
- Join your different social media accounts—you’ll be able to add data to your TikTok, Instagram, Twitter, YouTube and web site to your Lemon8 profile.
3. Comply with related accounts
After you’ve chosen your high pursuits, begin looking by the “For You” feed to see what’s on the market. In case you come throughout posts which can be related to your enterprise, you should definitely give the creator a observe.
There are two primary feeds: “For You” and “Following.” Which means that in the event you construct up your following record sufficient, you’ll be capable of discover inspiration and have interaction with the entire customers below that particular feed.
Plus, the extra folks you observe whenever you first create your account, the extra probably it’s that individuals thinking about your merchandise will uncover your account and begin following you.
4. Create your first Lemon8 submit
Shortly after you create your account and observe a great little bit of customers, you need to begin creating content material in order that they have a purpose to observe you again. Create your first Lemon8 submit by pinpointing your subject, creating imagery, enhancing them utilizing Lemon8’s instruments, and making a useful caption.
5. Interact with different customers
Lastly, begin repeatedly participating with different customers on the platform. Touch upon posts utilizing that enjoyable, relatable voice. Like and observe posts by customers which can be just like your target market. Put aside time all through the day — day by day, particularly when you’re initially constructing your account — to open the app once more and have interaction with as many customers as you’ll be able to.
Often requested questions on Lemon8
How is Lemon8 completely different from TikTok?
Lemon8 is owned by the identical firm as TikTok, however has a unique purpose. It’s extra photo-heavy than video content material, aimed toward being a way of life app that’s just like Instagram and Pinterest. Lemon8 customers typically share photograph carousels with posts surrounding way of life matters like meals, health, and trend.
What’s Lemon8 used for?
Lemon8 is used for sharing way of life content material. Photographs and movies that showcase learn how to do issues like prepare dinner recipes, model houses and outfits, create DIY initiatives, and extra.
How are you going to achieve success on Lemon8?
To see success on Lemon8, select a distinct segment, create participating and useful content material, work together with different customers, and make the most of the Lemon8 enhancing instruments.
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