Multimedia messaging service, or MMS, are shortly turning into a robust advertising device for companies looking for to interact their clients in additional dynamic and visually interesting methods. Since Dotdigital’s preliminary launch of MMS for North America, manufacturers have began embracing MMS to succeed in their goal audiences successfully.
On this weblog put up, we’ll discover what MMS is, the important thing variations between MMS and SMS (quick message service), and the way implementing MMS can improve engagement between manufacturers and their audiences.
What’s MMS?
MMS is a means for manufacturers to ship visible messages to their clients on their cellular units. This consists of multimedia content material reminiscent of pictures, audio recordsdata, and video clips alongside textual content messages. Ever despatched or obtained an image message in your telephone? That’s MMS in motion. MMS takes textual content messaging to an entire new stage, offering wealthy and interactive content material that goes past the normal 160-character textual content restrict.
By integrating MMS into their communication methods, manufacturers can create extra colourful and fascinating messages that seize their clients’ consideration. Dotdigital provides MMS capabilities for audiences in the US and Canada, offering manufacturers with clients in these areas with a robust new device to face out from the competitors and generate a formidable return on funding (ROI).
What’s the distinction between MMS and SMS?
It’s essential to know the variations between MMS and SMS to decide on the proper advertising device to succeed in your target market. Listed below are the important thing distinctions between the 2:
Content material kind and suppleness
SMS solely lets you ship textual content messages as much as a sure character restrict. Alternatively, MMS lets you share quite a lot of multimedia content material with textual content messages, together with recordsdata of as much as 750KB in codecs reminiscent of JPEG, PNG, and GIF, making it extra visually interesting. By incorporating multimedia content material, MMS can improve your engagement ranges.
Message measurement and character restrict
A single SMS message can solely accommodate 160 characters (together with areas). In case your message exceeds this restrict, you’ll have to ship a number of messages, which is able to improve the price of your marketing campaign. MMS supplies a a lot bigger message size of 1600 characters (10x larger than SMS), enabling you to ship detailed and fascinating messages at a fraction of the associated fee.
So with Dotdigital MMS, you may have the pliability to incorporate high-quality multimedia recordsdata whereas nonetheless having fun with the advantages of elevated message size. This mix of wealthy media and extra textual content allows manufacturers to create charming, informative, and persuasive messages designed to drive buyer motion.
Value and provider compatibility
Whereas SMS messages are typically cheaper as a consequence of low knowledge necessities and widespread provider help, MMS messages could incur further prices for end-users and types as a consequence of bigger file sizes and elevated knowledge utilization. Nonetheless, the visible attraction and potential for increased engagement and conversion with MMS can straight offset the added value, making it a invaluable funding.
What are the advantages of MMS?
MMS is a necessary a part of any cellular advertising technique, offering companies with a spread of advantages. A few of its key benefits embrace:
Enhanced engagement
MMS messages have been confirmed to have a extra participating impression on recipients in comparison with plain textual content messages. It is because MMS messages can embrace wealthy multimedia content material reminiscent of pictures, movies, and GIFs, making the recipient’s expertise extra memorable and immersive. In consequence, recipients usually tend to take the specified motion.
One instance of the effectiveness of MMS messaging is TractOptics, a US-based buyer, who utilized MMS throughout its Black Friday and Cyber Monday campaigns. TractOptics noticed a formidable 17:1 ROI (return on funding) after using MMS messaging. This highlights the potential advantages of utilizing MMS messaging to boost engagement and enhance the possibilities of reaching a better ROI for companies.
Higher flexibility and flexibility
MMS supplies a broad vary of choices to create visually interesting content material that caters to various advertising purposes and industries. Whether or not you wish to ship promotional provides, occasion invites, or product launches, MMS provides you the artistic freedom to design messages that resonate together with your target market.
Greater conversion charges
MMS messages have the potential to drive increased conversion charges than conventional textual content messages by optimizing messaging with persuasive multimedia content material. With visually interesting content material and enhanced engagement, you may encourage recipients to take the specified motion, whether or not that’s making a purchase order or signing up for notifications.
Improved model notion
MMS advertising could be a recreation changer for those who’re trying to enhance your model recognition. Utilizing multimedia content material in cellular messages will help differentiate your model from rivals who rely solely on plain textual content messages. By together with visually interesting and fascinating content material, you can also make a stronger impression in your viewers and foster higher relationships with them.
Repeated publicity to your model visuals and brand via MMS messages is important for constructing model recognition. Research present that 91% of consumers usually tend to buy from manufacturers that they acknowledge and belief. That is very true in cellular communications, as messages that embrace your model visuals or identifiers are thought-about extra reliable and genuine by recipients.
Elevated buyer expertise
In in the present day’s fast-paced digital world, clients have excessive expectations for personalised and visually interesting experiences. Utilizing MMS, you may create extra participating and interactive experiences that may show you how to join higher together with your clients. By incorporating multimedia content material like pictures, GIFs, and movies into your messages, you may encourage your clients to take motion and construct deeper relationships with them.
As an example, for those who run a journey company, you may ship an MMS that options a fantastic picture of a seashore sundown to your clients, inspiring them to plan their subsequent seashore vacation. Equally, for those who present occasion administration providers, you may ship a GIF of their favourite artist performing dwell on the town to advertise your occasion administration providers. The chances to get artistic and have interaction together with your clients via MMS are just about limitless.
How MMS can be utilized to extend buyer engagement
There’s all kinds of alternatives on the subject of utilizing MMS to extend buyer engagement. The flexibility to incorporate visually participating content material lets you create extra thrilling promotions and provides by sharing eye-catching visuals when promoting gross sales, reductions, and different particular provides. The identical will be optimized when launching new merchandise by using pictures or GIFS to showcase the brand new product and generate pleasure amongst your consumers.
Occasion invites will be given a brand new lease of life by creating and sharing visually interesting invites to a live performance, webinar, or workshop to drive viewers attendance. MMS may also be used to spice up buyer help by offering visible directions, demonstrations, and extra which can be utilized to troubleshoot and improve buyer satisfaction ranges.
MMS messages will be extremely personalised to particular person clients primarily based on their preferences, behaviors, and far more. The introduction of incorporating liquid (a templating language to create extremely personalised content material) to SMS and MMS for Dotdigital means you’re capable of incorporate a number of personalised fields.
This may be seamlessly previewed as every buyer so that you will be assured that your recipient will obtain a message extremely focused to them straight. WinstonAI™ may also be used that will help you set the tone to your MMS messages.
Getting began with MMS
For now, MMS with Dotdigital is on the market to companies with clients in the US and Canada. To allow MMS in your Dotdigital account, contact your Buyer Success Supervisor, who will information you thru the setup course of. As soon as MMS has been activated in your account, you’ll see the SMS part in your left-hand navigation now reads SMS/MMS.
Should you’re not a Dotdigital buyer but, you may request a demo of the platform.
Conclusion
MMS is a robust advertising device that allows you to improve your cellular communication methods by offering visually interesting and fascinating content material. By incorporating multimedia content material alongside textual content messages, MMS can improve engagement ranges, enhance model notion, and drive increased conversion charges. With Dotdigital’s MMS capabilities, manufacturers can harness the facility of MMS to succeed in their audiences successfully and generate a formidable return on funding.
