As customers are reacting to ongoing financial challenges by choosing high quality over amount, entrepreneurs have to be delivering standout buyer experiences, each time. Our first product launch of 2023 has been designed to help you just do that. Our new product options give advertising and marketing groups the instruments to optimize their expertise with a view to ship hybrid buyer experiences that resonate – all whereas spending smarter.
Our newest launch lets you create hyper-personalized experiences, optimize your martech stack utilization, and enhance enterprise stability via financial uncertainty.
Let’s dive into this launch…
Extra worth in each expertise
Say good day to new branded dynamic app blocks from Dotdigital tech companions that help you hyper-personalize content material and create extra participating campaigns in minutes. Merely drag and drop third-party accomplice content material into your emails and touchdown pages within the EasyEditor with no coding required. Get extra our of your current martech stack, all whereas decreasing unsubscribe charges from clients.
Why is that this necessary?
Prospects of at the moment are on the lookout for higher experiences from the manufacturers they resolve to spend their cash with. They’re firmly after high quality over amount and want no excuse to take their enterprise elsewhere in the event that they really feel they’re not seeing worth from a model. Customized, related, and real-time are a few of the many components which may affect their general expertise. We’re joyful to announce the primary number of extension companions, with extra to comply with quickly.
The way it works:
- Show your Yotpo product evaluations in emails. Consumer-generated content material (UGC) akin to latest evaluations, or particular product evaluations can enhance belief and drive purchases.
- Share promotions and distinctive coupon codes from Uniqodo. Reward your most loyal clients and incentivize new ones by including coupon codes to your e-mail campaigns together with welcome journeys, win-back packages, deserted cart, and rather more.
- Showcase your joyful shopper tales from REVIEWS.io. Show latest 5-star service and product evaluations inside your e-mail campaigns to drive extra conversions.
- Pull via dynamic content material with Recent Relevance. Use Recent Relevance SmartBlocks to ship real-time customized content material akin to countdown timers, climate studies, or product suggestions.
- Incorporate your newest 5-star evaluations with Trustpilot. Preserve your model expertise constant whereas showcasing your newest constructive evaluations, by seamlessly including custom-made evaluate blocks to emails and touchdown pages.
You possibly can see which Dotdigital companions have app blocks accessible so that you can use in our new accomplice listing. Please attain out to your Buyer Success Supervisor, or Enterprise Improvement consultant when you’ve got any questions on a sure accomplice.
Constructing a cost-efficient knowledge hub
Reviewing and optimizing current advertising and marketing tech stack spend is excessive on each entrepreneurs to-do record this 12 months. Current expertise must work higher collectively and profit all crew members. This launch, we’re bringing in additional integrations that will help you get probably the most of your martech stack, and optimize any third-party spend. These tech integrations will assist profit everybody inside your advertising and marketing crew.
We’re bringing new integrations from eStar, Marketplacer, Commertools, and Netsuite Oracle that will help you carry all of your knowledge collectively in a single cost-effective knowledge hub.
Why is that this necessary?
These integrations, together with Dotdigital’s suite of current commerce instruments will assist enhance your advertising and marketing operate. Incorporating extra shopper conduct knowledge into your advertising and marketing lets you higher goal and have interaction along with your audiences, finally driving extra conversions and income to your enterprise.
What new integrations are launching?
We’ve obtained two integrations prepared so that you can get began with at the moment, and two extra can be found in a preview which you’ll be able to sign-up for via your Buyer Success Supervisor.
- eStar: A preferred ecommerce platform used predominantly in Australia and New Zealand. The brand new Dotdigital for eStar integration will sync subscribers and different contacts, product catalogues, and order knowledge to supply a greater all-round buyer expertise.
- Marketplacer: The worldwide on-line market platform permits companies to promote their merchandise on quite a lot of marketplaces via one single platform. This integration syncs each the order and product knowledge, plus any subscribed contacts into your Dotdigital account.
- Commercetools: That is an ecommerce platform constructed on trendy Microservices-based, API-first, Cloud-native and headless (MACH) ideas. Our integration permits manufacturers to simply import product, buyer, and buy knowledge into their Dotdigital account, and make use of the complete lifecycle advertising and marketing instruments. We’re proud to announce that Dotdigital is a licensed ISV accomplice of Commercetools.
- Netsuite: NetSuite gives ecommerce and point-of-sale (POS) options that assist companies transfer away from siloed on-line and in-store channels and seamlessly join all buyer touchpoints. With the brand new Dotdigital for Netsuite integration, you may sync product knowledge, buyer, prospect, and lead knowledge, in addition to their order conduct to energy advertising and marketing in Dotdigital.
Creating hybrid experiences
We’ve been used to attending digital occasions for the previous three years, however now – we’re getting up shut and private once more, as stay and hybrid occasions return to our advertising and marketing calendars. Our new Cvent integration permits you to carry your occasion attendees into your advertising and marketing lists, so you may talk with them earlier than, throughout, and after an occasion.
Why is that this necessary?
Occasions have at all times been a key ingredient of the advertising and marketing combine for B2B manufacturers. It affords an area for manufacturers, prospects, and clients to construct relationships, face-to-face, or nearly. 95% of entrepreneurs globally agree that stay, in-person occasions supply the perfect alternative to satisfy patrons and create real-life connections. 65% of patrons agree that attending an occasion has enabled them to raised perceive their product, due to this fact led to a purchase order being accomplished.
How does it work?
The Cvent integration is a self-serve integration which you’ll be able to entry via the Dotdigital Integration hub and arrange very quickly in any respect. Use the combination to sync your occasion invitees, registrants, and attendees into deal with lists to contact them earlier than, throughout, and after your occasion. It’s additionally doable to sync occasion knowledge as an perception knowledge assortment.
You possibly can:
- Ship reminders forward of the occasion to attendees allow them to know get to the venue, discover your stand amongst the gang, and even simply to ask them to verify that they’re nonetheless capable of attend.
- Replace your potential patrons by SMS all through an occasion to allow them to know what’s taking place in your stand, and any keynote audio system you’ll have prepared to satisfy and greet them.
- Ship them a roundup of the occasion after it’s over, together with what you’re providing or any FAQ’s you picked up on the day.
- Let potential clients know of your subsequent occasion they could want to be a part of you at.
No matter your requirement, this integration from Cvent removes knowledge silos and permits you to successfully and effectively market your occasions.
Ship participating Trustpilot evaluate invites – immediately via Dotdigital
Consumer-generated content material (UGC) is trusted by 85% of consumers throughout the globe, and 89% of all customers actively examine product evaluations forward of constructing their closing choice to buy. With the most recent addition to our integration with Trustpilot, now you can ship absolutely custom-made evaluate invitations via Dotdigital as a part of your advertising and marketing campaigns. Ask consumers to evaluate a services or products after it’s been delivered to their doorstep, with customized and branded emails to get extra, and higher, evaluations to make use of in your advertising and marketing.
How does it work?
You possibly can construct and ship these emails as you’ll usually as a part of a marketing campaign or one-off ship. Create the evaluate invitation in Dotdigital’s drag-and-drop e-mail editor, and set them to be triggered both 7, 14, or 30 days post-purchase, relying on what is smart in your product lifecycle.
Highlight on our expertise and repair companions
We all know that discovering the precise advertising and marketing expertise, service, or company companions are key to each marketer’s success. At Dotdigital we’re proud to have a broad ecosystem of trusted integration and repair companions throughout the globe. Be sure you’re arrange for achievement by selecting integrations and repair suppliers that work effectively with one another and show you how to obtain your enterprise development objectives.
Head to the Associate Listing to seek for an expertise or service accomplice in your area.
What else is coming this launch?
That’s not all we have now to supply on this launch, have a look under to see what else there may be to get began with:
- Again in inventory for Shopify and BigCommerce: Act on buyer intent and let your patrons know when a product they’re fascinated with is again in inventory and prepared for them to buy. With Dotdigital’s easy-to-use configurator you may customise your again in inventory button and pop-up to be in step with your retailer. Push it stay in a number of clicks and begin producing in any other case misplaced income, quick.
- Show tax particulars in product blocks: For wholesale manufacturers and retail industries promoting throughout each B2B and B2C, and people anticipated to indicate tax particulars resulting from regional or authorized necessities; that is the replace for you. Simply customise how tax particulars and different product particulars are proven in emails and on touchdown pages. The replace is offered on merchandise blocks, final browsed, product suggestions, and the deserted cart block.
- Automate store-based occasions with Shopware Circulate Builder: Our newest launch brings new actions into this integration. Now you can set any Shopware Retailer-based occasions to set off a transactional e-mail, replace any contact in Dotdigital, or enroll right into a Dotdigital program. With over 80 triggers accessible, the choices are limitless.
- Filter studies by marketing campaign tags in Cross-account and Account analytics: The newest replace to our analytics permits you to filter dashboards by a marketing campaign tag and is the most recent addition to a rising record of accessible filters to assist make it straightforward to customise your dashboard as wanted. Marketing campaign tags may embody; ‘Black Friday’, ‘Christmas’, ‘Singles Day’, ‘Gross sales’ and extra that will help you benchmark your seasonal or regional marketing campaign efficiency.
- Goodbye Common Analytics – Hey Google Analytics 4: Google will quickly be sunsetting Common Analytics for the subsequent era of Google Analytics – GA4. Dotdigital is able to help you thru this transition and hold your reporting operate operating as regular. UTM link-tracking will proceed to work when GA4 rolls out in July 2023. You’ll have the ability to implement UTM link-tracking for each e-mail and SMS and consider this knowledge in your Google Analytics dashboards. We’re operating a coaching webinar to cowl is upcoming change in March. Reserve your home right here.
Can I discover out extra?
We’ve obtained two webinars lined as much as delve into the main points of this launch, save your home at the moment.
