Christmas got here early for entrepreneurs throughout the globe final month, because the long-awaited Pinterest Predicts Tendencies Report for 2024 was lastly launched.
A vital report for any model planning forward for 2024, the favored picture-pinning platform has highlighted an array of developments anticipated to take the world by storm, utilising rising international search developments from its close to 500 million customers.
The report has forecast 23 developments in complete, which span an array of sectors from magnificence and style to interiors and journey. Right here, the Hatch Way of life group has highlighted 5 of its favorite rising developments that manufacturers ought to have on their radar—let’s dive in!
Daring in Blue – Ruby, Junior PR Account Supervisor
“Pinterest is usually used as a hotspot for customers discovering new seems to check out, alongside discovering new merchandise and growing an final magnificence regime. 2024 is about to be a yr of all issues blue, with each millennials and Gen Z throwing it again to the 60s to include every thing aquamarine into their fashionable magnificence routines. With searches for ‘aqua make-up look’ up by +100%, magnificence manufacturers have the proper alternative to capitalise on this development, from selling pastel blue eyeshadows to cobalt blue nails.”
Scorching Metals – Josee Mallon, Social Media Govt
“Industrial magnificence is trending because of trailblazers inside the magnificence trade akin to Isamaya French and her namesake model, Isamaya Magnificence—a frontrunner within the magnificence revolution that’s at the moment happening. We are able to count on to see Gen Zs disrupt hegemonic magnificence requirements by defiant and unconventional developments akin to steel corsets and metallic nails, for each of which searches had been up by +35 % and +295 % respectively.”
Bow Stacking – Alice M, Junior Social Account Supervisor
“It’s a bow factor and it’s solely simply getting began! From silky crimson bows adorning shiny curls over the festive interval to dainty necklaces and elevated heels; millennials and Gen Z have gone bow loopy with searches rising by 40 % for heels with bows and an unimaginable rise of 190 % for searches of bow outfits.”
Groovy Nuptials – Olivia, Senior PR Account Govt
“When planning to host a celebration, from an enormous birthday celebration to a marriage, all of us search for inspiration on Pinterest. Going retro is making a comeback, and 70s-inspired weddings are set to be a sizzling development in 2024. There’s already an increase in searches by brides in planning on the lookout for inspiration, with 170 % improve in searches for groovy weddings and 110% improve in groovy hen celebration outfits.
“That is the proper alternative for any occasion manufacturers, hospitality manufacturers and smaller unbiased manufacturers to leap on this development with any marriage ceremony décor and hospitality.”
Make it Large – Beth Horner, PR Account Supervisor
“We’ve seen assertion hair and jewelry going massive in 2023 and it’s thrilling that that is going to proceed. Searches for ‘chunky hoops’ have elevated by 45 % and searches for ‘sculptural jewelry’ are up by 75 % so it is going to be attention-grabbing to see how jewelry manufacturers capitalise on these developments by new product launches. It’s additionally set to bubble over into hair and sweetness developments, so we’ll see massive hair, massive hoops and daring make-up seems in 2024.
“It’s an awesome alternative for magnificence, haircare and jewelry manufacturers to leap on this development and see how they’ll get on board in 2024.”
Total, the Pinterest Predicts Tendencies Report supplies some unbelievable perception into developments which are set to take the world by storm in 2024.
When you’re a way of life model on the lookout for methods to capitalise on these developments within the New Yr, drop the Hatch Way of life group a message at way of life@hatch.group
