When Avengers: Endgame surpassed Avatar as the very best grossing film of all time in 2019, it seemed like Marvel Studios was invincible.
Quick ahead 4 years, nonetheless, and the image seems to be very totally different.
The unlucky mixture of a pandemic, A-list actors (briefly) hanging up their capes, and a push to streaming has resulted in superhero fatigue, with critics, audiences and trade professionals shedding religion within the franchise machine.
The newest movie within the Marvel Cinematic Universe, The Marvels, bombed over the weekend, clocking the bottom MCU field workplace debut within the studio’s historical past.
On the newest episode of Yeah, That’s In all probability an Advert, Adweek’s Europe model editor Rebecca Stewart is joined by senior producer Al Mannarino and co-authors Joanna Robinson and Dave Gonzales, who together with Gavin Edwards not too long ago launched MCU: The Reign of Marvel Studios, the unauthorized, behind-the-scenes look into the franchise.
In the course of the dialog, they mentioned the Marvel advertising and marketing machine, the place Marvel’s model downturn began, and the way it can retain audiences who’re shedding curiosity in superhero tales.
Additionally they unpack latest profitable advertising and marketing efforts from Marvel, together with the model partnership with McDonald’s and the Disney+ collection Loki, and if a rebrand or relaunch is in Marvel Studios’ future.
Stream the brand new episode under, pay attention and subscribe on Apple Podcasts, or discover it on Spotify.
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