Of TikTok’s 1 billion month-to-month energetic customers, about 20% have 20,000 followers or extra. Meaning roughly 196 million folks have vital followings on the app—a determine that signifies the creator financial system is maturing and increasing.
Right this moment, 50 million folks already establish as content material creators. As constructing a following turns into extra accessible on channels like TikTok, extra folks will seize the chance to grow to be creators, monetize their movies and construct a long-term, sustainable profession.
To assist creators forge their path in the direction of success, TikTok launched TikTok Creator Subsequent, the gateway to all of the platform’s monetization options and instruments.
On this article, we clarify what TikTok Creator Subsequent is, the way it’s totally different from the TikTok Creator Fund and the way it may help manufacturers discover creators.
What’s Creator Subsequent on TikTok?
In keeping with TikTok, Creator Subsequent is “a program designed to assist TikTok creators monetize as they develop their communities.”
The Creator Subsequent portal permits certified creators to entry all of TikTok’s monetization options and instruments together with:
- The Creator Fund: The fund established by TikTok to compensate creators for his or her content material. Earnings from the Creator Fund relies on a creator’s metrics. The fund is meant to assist creators make sufficient to “earn livelihoods” and “spark careers.”
- The Creator Market: The official collaboration platform that connects manufacturers and creators on TikTok. Manufacturers can seek for creators to collaborate on each paid and reward-based campaigns.
- Video Items and LIVE Items: Utilizing Video and LIVE Items, viewers can ship pay as you go cash to indicate their appreciation for a creators’ content material on a video-by-video foundation. Amassing cash is a method creators can obtain Diamonds, monetary rewards from TikTok based mostly on a video’s reputation.
- Ideas: This characteristic permits viewers to ship direct monetary assist to their favourite creators. When viewers ship a tip, they are going to have the choice to decide on $5, $10, $15 or customized quantity.
The consolidation of those instruments and options within the Creator Subsequent platform makes it simpler for social media content material creators to maximise their monetary alternative on TikTok. For manufacturers, Creator Subsequent paves a extra direct path to work with creators who’re the best match for his or her group.
Creator Subsequent vs. Creator Fund: What’s the distinction?
When TikTok launched Creator Subsequent, it induced some confusion amongst creators who had been already utilizing the Creator Fund to monetize their TikTok presence. Many questioned why they needed to be a part of a brand new program and the way it might impression their earnings.
Thankfully for creators, the Creator Fund hasn’t modified. It’s nonetheless the first manner TikTok is financially rewarding its highest-performing creators—particularly those that ship “unique and inventive content material” that aligns with TikTok’s mission to “encourage pleasure and creativity.”
Established in 2020, the fund started with an preliminary funding of $200 million. At the moment, TikTok’s aim is to develop the fund to $1 billion within the subsequent three years. Compensation charges fluctuate relying on a creator’s view and engagement metrics.
Creator Subsequent serves because the hub for all TikTok monetization assets, and the Creator Fund is a monetization software inside the bigger Creator Subsequent toolbox. Creators can use it to realize cash straight from TikTok, model partnerships and viewers alike. Creator Subsequent is designed to streamline a creator’s person expertise, but it surely won’t impression how the Creator Fund works.
Necessities to hitch TikTok Creator Subsequent
To ensure that creators to hitch TikTok Creator Subsequent, they have to meet the next standards:
- Have a sure variety of followers (often 1,000+ relying on their location) and have at the very least 1,000 video views
- Have posted at the very least three TikTok movies within the final 30 days
- Be in good standing in keeping with TikTok’s Neighborhood Tips and Phrases of Service
- Be 18 years or older (19 in South Korea and 20 in Japan)
Different eligibility standards
Even when a creator meets the above necessities, there are different elements that affect their capacity to hitch Creator Subsequent and use all the program’s assets.
For instance, you should be a creator (manufacturers with TikTok Enterprise accounts can’t be a part of) and situated in an space the place Creator Subsequent is at present accessible.
Importantly, having sufficient followers to hitch doesn’t imply you’ll have sufficient followers, views or engagements to make use of all of the options. To get Creator Fund funds, creators will need to have at the very least 10,000 followers and have accrued 100,000 natural views within the final 30 days. To obtain Ideas, creators will need to have at the very least 100,000 followers.
apply for Creator Subsequent on TikTok
If you happen to meet TikTok’s eligibility necessities, right here’s how one can apply to hitch Creator Subsequent.
- Within the TikTok cell app, faucet Profile within the backside proper nook.
- As soon as in your Profile, faucet the three-line icon within the high proper nook.
- Faucet Creator instruments.
- On the backside of your display screen, faucet Be part of on the Creator Subsequent banner.
- Comply with the on-screen directions to use.
Why TikTok Creator Subsequent issues to manufacturers
As Creator Subsequent and the Creator Market develop, collaborations and partnerships will grow to be extra accessible for manufacturers of all sizes.
The Creator Market helps manufacturers overcome widespread roadblocks they expertise when working with creators, like discovering extremely certified, profitable creators who align with their model values and have the flexibility to achieve their audience.
How manufacturers can use the Creator Market
To start out collaborating with creators within the Creator Market, comply with these steps.
1. Join and uncover creators
Join with an Adverts Supervisor account to entry creators’ profiles, viewers demographics, engagement metrics and extra. As soon as you discover the best creator, invite them to work with you by sending your marketing campaign particulars and a contract.
It’s also possible to create an open marketing campaign for creators to use to work with you.
2. Align on marketing campaign particulars
After you join with a creator, affirm your marketing campaign particulars earlier than video manufacturing begins. For instance, align on compensation, taking pictures location, wardrobe funds, variety of reshoots, video size, merchandise used within the video and extra.
Transferring ahead with out verifying these specifics may negatively impression the ultimate product.
3. Analyze marketing campaign metrics
Lastly, watch for the outcomes to roll in. On TikTok, creators should disclose model partnerships of their movies. By utilizing the Branded content material toggle, their video will hyperlink to your Creator Market marketing campaign. Your model could have entry to real-time information concerning the marketing campaign—together with attain and impression.
Though TikTok Enterprise accounts aren’t eligible to use for Creator Subsequent, manufacturers can use the portal to construct relationships with creators.
Take your creator partnerships to the ‘Subsequent’ stage
The creator financial system is increasing to new heights. As extra folks achieve spectacular social followings, alternatives like TikTok Creator Subsequent will assist solidify long-term careers for content material creators.
Manufacturers can use this increasing expertise community to uplevel creator outreach, administration and content material technique.
Searching for extra creator-focused assets? Learn how one can vet content material creators and construct lasting partnerships with them.
