Which AI Instrument Writes the Greatest Advertising Copy? [I Tested Several Different Tools]

As a advertising and marketing copywriter, I can let you know writing is crucial to any profitable advertising and marketing marketing campaign, from emails to social media posts to blogs.

Even probably the most seasoned author can wrestle to maintain up with demand, so profiting from the AI instruments accessible to streamline your course of and increase your productiveness is essential.

However what device is finest for you and the content material it is advisable create?

I examined a number of AI copywriting platforms to seek out which instruments write one of the best advertising and marketing copy. By the top of this weblog put up, you may have a greater concept of what instruments it is best to attempt that can assist you produce high quality content material sooner.

What’s AI Copywriting?

Weblog Introductions

HubSpot’s AI Content material Author

ChatGPT

Scalenut

Social Media Copy

SocialBee

Anyword

E mail Copy

Copy.AI

Hypotenuse.AI

Selecting the AI Instrument for You

My three contenders for one of the best AI device for weblog writing are HubSpot’s AI content material author, ChatGPT, and Scalenut. To check every gadget, I typed the next immediate into every system and evaluated the introductions within the outcomes:

“Generate a weblog put up itemizing 10 methods for influencer advertising and marketing.”

1. HubSpot’s AI content material author

Our free AI content material author can generate copy for blogs, web sites, social media posts, and extra. All customers must do is kind in a subject or immediate and let the AI content material author do the remainder.

Utilizing the device is easy. Simply log into the HubSpot CRM and click on the “Generate weblog put up” button close to the highest proper nook.

Subsequent, kind within the immediate, select the proper nation, and choose the weblog to host your put up. Then click on “Subsequent.”

From there, the AI generates a number of headlines to select from. Even higher, it reveals how tough it to to rank for the headline and key phrase.

Under is an excerpt of what the device generated after I chosen the headline I wished.

Get began with HubSpot’s AI Content material Assistant

What We Like: General, the device is user-friendly, fast, and useful. My solely critique is that I might extra probably use the opening sentences as metadata and rework the primary three paragraphs after the subheading to craft an introduction.

2. ChatGPT

This is not my first time utilizing ChatGPT to jot down weblog content material. Whereas it is not my go-to selection, it’s a superb device for outlining a weblog put up or beginning a draft.

After I submitted the immediate, ChatGPT generated a headline just like the one I selected within the HubSpot instance, and it developed an intro paragraph nearer to how I might write it myself.

I might have preferred ChatGPT to generate a number of headline recommendations, however I would want to enter a special immediate for that to occur.

Moreover, whereas the opening paragraph was easy and to the purpose, it lacked element or an thrilling hook.

Professional-Tip: When utilizing ChatGPT, be as particular as you’ll be able to in your immediate or be able to submit a number of prompts till you get the form of content material you are on the lookout for. 

3. Scalenut

Scalenut helps customers brainstorm, write, edit, and publish Search engine optimisation-optimized content material. In contrast to different turbines, I have to submit the key phrases for the AI’s Article Author earlier than coming into the immediate. 

As soon as the key phrases, immediate, and tone are specified, Scalenut generates a number of headlines to select from. I made a decision on the primary headline, “Ten Successful Methods for Influencer Advertising.”

Scalenut generated the next define with optimized subheadings.

From there, I clicked “Generate Writing Factors” and was proven the factors Scalenut deliberate to incorporate in its draft. I may delete the factors I wished to exclude and write in new matters.

Lastly, I clicked “Generate Content material,” Scalenut responded with the next weblog draft, which included a meta title, description, and permalink.

Scalenut’s method to AI copywriting is a really collaborative course of, which is great for a author like myself. I see AI as an assistive device moderately than one thing that may fully take over the duty of writing.

There are some tweaks I might make to the ultimate draft. For instance, “influencer advertising and marketing” must be lowercase since it is not a correct noun. Nevertheless, Scalenut offered a robust basis for AI copy, and I see a device like this saving time for writers.

So, which of the above instruments writes one of the best advertising and marketing copy for weblog posts? It‘s a tie between HubSpot’s AI Content material Author and Scalenut. Each instruments embody options that optimize your content material Search engine optimisation, which is vital to crafting weblog posts to rank in SERPs and generate leads.

1. SocialBee

SocialBee is each a social media scheduling device and an AI put up generator, so when you create your social media content material, you’ll be able to simply schedule your creation to your platform.

On this case, SocialBee is related to one in every of my Instagram accounts.

After selecting to make use of SocialBee’s social media copilot, I answered just a few questions relating to the title of my enterprise, who I used to be producing content material for, my position, target market, branding, and extra.

On this instance, I’m a social media supervisor for a bakery in Philadelphia that serves freshly baked items to locals wanting a comfy, family-friendly environment.

From there, SocialBee suggests the platforms I ought to use in my marketing campaign, the form of content material I ought to put up, and when.

Lastly, I click on “Generate Submit,” SocialBee offers a number of social media copy drafts and the choice to put up them in response to its urged plan.

One put up reads:

“Bear in mind once we used to make these scrumptious apple turnovers? They had been all the time a crowd favourite! #ThrowbackThursday #PhillyBakeryHistory.”

Within the notes tab, SocialBee factors out the kinds of photos I ought to use to enhance the copy.

What We Like: Planning, drafting, and scheduling a social media marketing campaign can take hours, generally days, however with SocialBee, I bought every little thing accomplished in simply 10 minutes. I additionally love that it offers quite a lot of copy for various social posts.

2. Anyword

Anyword is a free AI copy generator that’s fairly easy. All I wanted to do was choose the social media platform I wished to put up to after which clarify the put up in just some phrases.

For this take a look at, I‘m sticking to the Philly Bakery instance and asking Anyword to generate copy for an Instagram put up attractive clients to go to my fictitious Philadelphia-based bakery. Right here’s the outcome.

As you’ll be able to see, Anyword is lots much less complete than SocialBee and would not present as many recommendations.

Nevertheless, it offers engagement predictions, a scale for tone of voice, and a graph predicting the demographic the caption would enchantment to probably the most.

Greatest For: I can see myself utilizing a device like Anyword after I’m at a loss for what to put up, and I would like a fast copy as quickly as attainable.

With that in thoughts, I’ll crown SocialBee as one of the best AI device for producing advertising and marketing copy for social media. SocialBee streamlines the whole marketing campaign ideation course of, from planning to drafting to scheduling, in simply minutes.

1. Copy.AI

Copy.AI works equally to ChatGPT, which is smart, contemplating it‘s constructed on prime of OpenAI’s GPT-3’s giant language mannequin. Whereas ChatGPT is a basic service that solutions varied queries, Copy.AI is designed to streamline the copywriting course of.

So, how does it fare with emails? Let‘s take a look at an excerpt of Copy.AI’s response to my immediate.

What We Like: The e-mail topic is catchy and intelligent whereas creating a way of urgency. The opening sentence captures the essence of Fall apparel with phrases like “crisp autumn air” and “cozy.”

Nevertheless, the whole e-mail is about 430 phrases; it is best apply for advertising and marketing emails to be between 50 and 125.

2. Hypotenuse AI

Hypotenuse.AI offers varied templates for several types of content material, together with emails. The copywriting device additionally permits customers to explain the aim of the e-mail, key phrases to optimize for, tone, and extra.

That is what Hypotenuse.AI got here up with.

What We Like: I am a lot happier with the size of the e-mail, which is lower than 120 phrases. I additionally love the call-to-action on the finish for being quick and to the purpose and inspiring readers to behave now.

In any case, just a little FOMO by no means damage anybody.

The e-mail would not have as many fluff phrases because the draft from Copy.AI, however general the draft offers an amazing base to construct upon and tweak to my liking.

Between Copy.AI and Hypotenuse.AI, I might select the latter to craft my advertising and marketing emails. Hypotenuse.AI offers extra e-mail customization choices and alternatives to optimize for Search engine optimisation and goal audiences.