Choosing the right advertising and marketing automation platforms can really feel like a frightening activity. With so many choices in the marketplace, it is onerous to know the place to begin or which one would be the greatest match for your small business.
For those who’re caught between two of the most well-liked platforms – Fixed Contact vs. Sendinblue, I’ve obtained you coated.
On this article, I am going to examine Fixed Contact and Sendinblue side-by-side based mostly alone testing of every platform, so you possibly can see which one presents the options and worth level that is best for you.
Here is a fast overview of every platform:
Abstract Field: Fixed Contact vs. Sendinblue
Fixed Contact
Fixed Contact has been round since 1995, making it one of many oldest advertising and marketing automation platforms in the marketplace. It has constructed up a loyal following of over 650,000 small companies.
Sendinblue
Sendinblue is a relative newcomer, having solely been based in 2012. However in a brief period of time, it has managed to draw over 400,000 clients in 180 nations.
Product Score (Out of 5 Stars)
Execs and Cons: Fixed Contact vs. Sendinblue
PROS
Fixed Contact
Sendinblue
Cons
Fixed Contact
Sendinblue
Fixed Contact vs. Sendinblue Pricing
Fixed Contact
Sendinblue
Why Ought to You Use Them?
Fixed Contact
Sendinblue
Options Comparability: Fixed Contact vs. Sendinblue
Fixed Contact
Sendinblue
Key Comparability: Fixed Contact vs. Sendinblue
| Fixed Contact | Sendinblue | |
|---|---|---|
| Free trial | Sure | Sure |
| Free model | No | Sure |
| E-mail supply charge | 97% | |
| Help | Telephone and chat help, video tutorials, and step-by-step guides | E-mail, cellphone, and chat help, and information base |
| Safety | SSL connections over HTTPS, GDPR Compliant, and makes use of multi-factor authentication (MFA) | GDPR (Normal Knowledge Safety Regulation) compliant |
| Attempt It Free for 60 Days | Signal Up for Its Free Plan |
Each Fixed Contact and Sendinblue supply a variety of options that can assist you automate your advertising and marketing efforts, together with e mail advertising and marketing, touchdown pages, automation workflows, and extra.
So, which platform is best for you? Learn on to seek out out.
Fixed Contact vs. Sendinblue: Who’s the Software program For?
Fixed Contact is designed for small to medium-sized companies and organizations that wish to develop their attain and buyer bases, and construct relationships with their goal audiences.
That is an easy-to-use platform with a variety of options that may assist companies automate their advertising and marketing efforts, together with e mail advertising and marketing, touchdown pages, surveys, polls, and occasion RSVPs.
However, Sendinblue is designed for companies of all sizes (completely different plans) – together with small companies, medium-sized companies, and enterprises.
This all-in-one advertising and marketing answer presents a variety of options for e mail advertising and marketing, SMS advertising and marketing, dwell chat advertising and marketing, and extra.
Fixed Contact
Sendinblue
Fixed Contact vs. Sendinblue: Platforms Supported
Fixed Contact is a web-based platform that may be accessed from any machine with an web connection. There may be additionally a cellular app obtainable for iOS and Android gadgets. This implies you possibly can handle your account and campaigns on the go.
Sendinblue can also be a web-based platform that may be accessed from any machine with an web connection. Nevertheless, there isn’t a cellular app obtainable right now.
Fixed Contact
Sendinblue
Fixed Contact vs. Sendinblue: Plans and Pricing Particulars
Fixed Contact presents two digital advertising and marketing pricing plans for his or her customers – the Core plan and the Plus plan.
The Core plan begins at $9.99/month (for as much as 500 contacts) and contains all the primary options you want for e mail advertising and marketing, together with:
- Limitless emails
- A drag-and-drop e mail editor
- A variety of customizable e mail templates
- Web site sign-up kinds
- Integrations with helpful instruments like Shopify, Canva, and WooCommerce
- E-mail engagement reporting (views, clicks, and many others.)
- Social media content material scheduling throughout Fb, Instagram, and Twitter
Their Core plan pricing will increase with a rise within the variety of contacts. For instance, you may have to pay $35 for 501-2500 contacts, $155/month for 20001-25000 contacts, and so forth.
This plan is ideal for people who find themselves new to advertising and marketing services and products to the shopper base.
Fixed Contact presents a Plus plan (beginning at $45/month) for superior entrepreneurs who want extra options and performance. This plan contains all the things within the Core plan, plus:
- E-mail checklist development instruments resembling Google Adverts
- Dynamic content material personalization
- E-mail advertising and marketing automation (workflows)
- Superior reporting (conversions, gross sales, and many others.)
- Drag-and-drop merchandise out of your on-line retailer
- Buyer segmentation
Together with these digital advertising and marketing plans, Fixed Contact additionally presents a Advertising Autmation+ plan for $449/month. This plan is designed for companies that want extra highly effective advertising and marketing automation options, together with:
- Advertising automation and superior workflows
- Lead scoring
- Gross sales automation
- CRM (Buyer Relationship Administration) system
- Monitoring and analytics
- Devoted onboarding knowledgeable
These pricing plans assist be certain that there’s a Fixed Contact plan for entrepreneurs and companies of assorted sizes and desires, from small- to medium-sized companies.
Request a Demo of Fixed Contact
In the meantime, Sendinblue presents 4 completely different advertising and marketing platform plans for his or her customers, together with a free plan with all the primary options you’ll want to get began with e mail advertising and marketing.
They cost based mostly on the variety of emails you wish to ship every month. For instance, their Free plan enables you to ship as much as 9,000 emails/month whereas their Starter plan prices $25/month for as much as 20,000 emails.
Sendinblue’s Marketing strategy prices $65/month for as much as 20,000 emails but in addition contains superior options resembling:
- A/B testing
- Advertising automation
- Superior statistics
- Ship time optimization
- Multi-user entry
Lastly, they’ve an Enterprise plan (ranging from $1000/month) that is custom-tailored to fulfill your particular enterprise wants.You may join their Free plan to check out the Sendinblue platform and see if it is a good match for you earlier than upgrading to certainly one of their paid plans.
Fixed Contact vs. Sendinblue: Options
On this part, I am going to examine and distinction the options supplied by Fixed Contact and Sendinblue that can assist you resolve which platform is correct on your wants.
So, let’s undergo their interfaces, e mail templates, checklist administration, ecommerce, reporting options, and integrations side-by-side.
Interface
Fixed Contact’s interface may be very user-friendly and simple to navigate. It is designed with the consumer in thoughts, so you could find what you are searching for rapidly and simply. Plus, their templates are totally customizable, so you possibly can create a singular e mail that displays your model.
This platform additionally has a cellular app, which makes it even simpler to remain on high of your advertising and marketing campaigns when you’re on the go.
Sendinblue’s interface can also be simple to make use of, though it is not fairly as user-friendly as Fixed Contact’s. Nevertheless, their e mail templates are nonetheless totally customizable and you’ll nonetheless create lovely, branded emails.
Itemizing Administration
Fixed Contact makes it simple to handle your contact lists. You may add your contacts from Excel, Outlook, Salesforce, or wherever else you will have them saved. Plus, you possibly can add new contacts in individual simply as simply as you possibly can on-line.
You may retailer no matter info you need about every contact, from birthdays to web sites, and extra. And, you possibly can create segments that be just right for you utilizing tags, exercise, profile data, and extra.
Sendinblue permits you to import contacts utilizing advertising and marketing automation. For instance, you possibly can set directions to add all your subscribers to an inventory. It’s also possible to manually add contacts one-by-one or in bulk by importing a CSV file.
You may arrange your contacts in several folders and lists, and may also blacklist particular person e mail IDs in the event that they’re inflicting issues.
E-mail Broadcasts and Templates
Fixed Contact presents a whole bunch of beautifully-designed e mail templates so that you can select from. It’s also possible to create your personal {custom} template or use certainly one of their pre-designed layouts and customise it utilizing their drag-and-drop editor.
Moreover, all of their templates are cellular responsive, so that they’ll look nice on any machine.
In addition they supply a variety of e mail broadcasting choices. For instance, you possibly can ship an e mail to your complete checklist or only a phase of it. It’s also possible to schedule your emails upfront, so that they’re at all times despatched on the excellent time.
Sendinblue additionally has a variety of e mail templates and an intuitive drag-and-drop editor that can assist you design emails that match your model’s aesthetics.
Nevertheless, they do not supply as many e mail broadcasting choices as Fixed Contact does.
Automation
Fixed Contact’s automation options are very sturdy.
You may create welcome emails, birthday emails, order affirmation emails, transport notifications, and extra. It’s also possible to create automated emails to focus on customers based mostly on how they work together along with your emails.
Listed below are extra particulars about Fixed Contact’s automation options:
- Create emails which are robotically triggered by sure occasions, like subscribing to an inventory, opening an e mail, clicking a hyperlink, or making a purchase order.
- Interact your viewers by robotically resending emails (with a distinct topic line) to non-openers.
- Arrange workflows that outline the sequence of emails which are despatched and once they’re despatched.
- Appeal to new contacts utilizing their list-building instruments and sign-up kinds in your web site and Fb.
- Combine Shopify to ship automated emails to first-time clients.
- Get real-time insights into your automation with reporting that reveals you what number of contacts are engaged, unsubscribed, or made a purchase order.
Now let me present you the way Sendinblue’s automation options examine in opposition to Fixed Contact’s.
Sendinblue offers a visible workflow builder so you possibly can simply see how your automated emails will move. You may:
- Ship welcome emails when a consumer indicators up.
- Ship birthday emails with a coupon code.
- Create superior workflows to ship a collection of emails based mostly on consumer habits resembling their whole variety of visits or clicks.
- Conduct an A/B check on two of your automation workflows to see how they’re performing.
- Generate new leads via web site sign-up kinds, touchdown pages, or Fb adverts.
In all, each Fixed Contact and Sendinblue have nice automation options.
A/B Testing
You may conduct A/B exams on each Fixed Contact and Sendinblue to see which e mail performs higher.
With Fixed Contact, you possibly can check two topic traces of an e mail to establish which one performs higher and maximize your e mail open charges. They provide built-in suggestions about the best e mail topic line based mostly in your trade, your e mail copy, and your goal contacts.
Equally, Sendinblue permits you to A/B check your topic traces too, to see what works greatest for your small business.
Ecommerce CRM
Fixed Contact’s ecommerce CRM permits you to robotically ship triggered emails based mostly on a contact’s interactions and behaviors. It’s also possible to add contacts instantly out of your on-line retailer, so you possibly can preserve observe of all of your clients in a single place.
Plus, their seamless integrations with Shopify, eBay, Etsy, WooCommerce, BigCommerce, Magento, and extra, make it simple to ship focused messages and add merchandise to your Fixed Contact emails.
You may appeal to, interact, and retain your ecommerce clients proper out of your Fixed Contact account. Here is how:
- Run Fb, Instagram, and Google adverts to succeed in new audiences.
- Flip web site guests into leads utilizing sign-up kinds.
- Ship real-time emails for deserted cart reminders.
- Phase contacts and ship particular, conversion-driven messages to every group.
- Monitor outcomes resembling e mail views, clicks, and extra.
- Prioritize leads who usually tend to purchase.
Sendinblue’s ecommerce CRM enables you to observe a contact’s interactions and behaviors, so you possibly can ship them automated emails which are related to their pursuits.
It’s also possible to add contacts out of your on-line retailer or via integrations with Shopify, BigCommerce, PrestaShop, WooCommerce, and extra.
Sendinblue enables you to:
- Ship deserted cart reminders.
- Ship transactional emails.
- Monitor conversions to establish your highest revenue-generating e mail marketing campaign.
Types and Touchdown Pages
With Fixed Contact, you possibly can create web site sign-up kinds and branded touchdown pages which are designed to drive extra conversions.
They provide two several types of touchdown pages – lead era and shoppable. I’ll give a fast overview of every of them under.
Lead Technology Touchdown Pages
Shoppable Touchdown Pages
Sendinblue additionally enables you to create eye-catching sign-up kinds utilizing their drag-and-drop kind builder. You may customise it along with your most popular coloration, textual content, and pictures. Accumulate the data you want – utilizing textual content fields, dropdown lists, or radio buttons.
This platform additionally enables you to create touchdown pages with none coding expertise. You may create a touchdown web page in minutes and host it by yourself area. All you’ll want to do is:
- Finalize the objective of your touchdown web page – e book launch, occasion promotion, and many others.
- Choose any of their pre-designed touchdown web page templates.
- Customise it utilizing their drag-and-drop touchdown web page builder. Or, you can too construct one from scratch.
- Push it dwell.
Reporting
Fixed Contact offers complete reporting options that mean you can see what’s working and what’s not, and enhance your effectivity.
It offers you and your workforce with useful metrics, which embrace:
- Engagement metrics – e mail deliverability, opens, clicks, deletion, and many others.
- Campaigns with the utmost variety of opens or clicks
- Click on-tracking heatmap
- Cell open charge and the way it compares with desktop opens
You may test these stories from anyplace utilizing their cellular app.
Sendinblue additionally analyzes and shares stories that reveal useful insights about your e mail campaigns. These embrace:
- E-mail deliverability
- Open and click-through charge
- E-mail heatmap
- A/B testing stories
- Ship time optimization
Integrations
Each Fixed Contact and Sendinblue supply a variety of integrations that can assist you join your e mail advertising and marketing efforts with the remainder of your digital advertising and marketing and ecommerce platforms.
Fixed Contact connects with over 300 apps, together with Shopify, WooCommerce, Salesforce, Etsy, Zapier, BigCommerce, Canva, and Vimeo.
With these integrations, Fixed Contact permits you to:
- Create lovely e mail graphics and movies.
- Enhance on-line gross sales.
- Interact along with your present and potential clients on social media.
- Develop your e mail checklist utilizing Fb and Google adverts.
- Streamline contact administration.
Sendinblue additionally integrates with 150+ helpful platforms, together with e mail advertising and marketing platforms, ecommerce options, buyer relationship administration (CRM) techniques, content material administration techniques (CMS), developer instruments, and extra.
A few of their notable integrations embrace Shopify, WordPress, WooCommerce, BigCommerce, Magento, Zapier, and Ninja Types.
Each Fixed Contact and Sendinblue make it simple to attach your e mail advertising and marketing efforts with the remainder of your digital advertising and marketing technique.
Nevertheless, Fixed Contact presents extra integrations than Sendinblue, which might be a deciding issue if you happen to’re searching for a particular integration.
Fixed Contact vs. Sendinblue: Help
Fixed Contact has wonderful customer support. Their advertising and marketing advisors present devoted cellphone and chat help. Moreover, additionally they have an enormous information base of step-by-step guides and video tutorials.
Sendinblue presents e mail help with all 4 plans (together with the Free plan). For cellphone and chat help, you’ll have to improve to their higher-value plans – Enterprise and Enterprise plans.
Enterprise plan customers additionally get pleasure from the advantage of having a devoted account supervisor to resolve their points immediately.
Fixed Contact vs. Sendinblue: Remaining Verdict
Now that the important thing options and variations between Fixed Contact and Sendinblue, it is time to resolve which one is the most effective match for your small business.
Here is a fast recap of what we coated:
Fixed Contact is greatest for companies which are searching for a extra complete answer with sturdy e mail advertising and marketing and automation options, and extra integrations. It is also a good selection if you happen to want cellphone help.
Nevertheless, if you happen to’re on a decent price range and also you’re searching for a extra reasonably priced answer with restricted utilization wants, Sendinblue is the best way to go. That’s as a result of it presents a Free plan with no time restrict.
Right here, you should observe that Sendinblue will be costly for Enterprise plan customers – plans ranging from $1000/month. So, you could wish to take a look at a few of my chosen Sendinblue alternate options and different e mail advertising and marketing instruments as nicely.
I’d suggest that you simply take a look at the Advertising Automation+ plan by Fixed Contact first if you happen to run an enterprise. It has extra options to supply at half the price of Sendinblue’s Enterprise plan.
In all, each platforms supply comparable options, so it actually comes all the way down to your particular wants and price range. For those who’re undecided which one to decide on, I might say that it’s best to begin with a free trial of each Fixed Contact and Sendinblue to see which one works greatest for you.
Do you will have any questions on Fixed Contact vs. Sendinblue? Let me know within the feedback under.
