An extended-term effort
Earlier iterations of Channel 4’s Variety in Promoting Award have sought to enhance the illustration of ageism (received by Tena and AMV BBDO), minority ethnic teams (received by EA Sports activities and adam&eveDDB), LGBTQ+ communities (received by Starbucks and Iris) and psychological well being (Lloyds Financial institution and adam&eveDDB).
That is the primary time that Channel 4 has repeated a theme–seen or nonvisible incapacity, which was the main focus of its inaugural contest.
Channel 4 is thought for its personal portrayals of incapacity in promoting with its ongoing Paralympics marketing campaign “Superhumans,” which has received at Cannes Lions for every of its three chapters.
CREDITS:
Shopper: Vanish (Reckitt)
U.Ok. advertising director, Reckitt: Cigdem Kurtulus
Head of media for U.Ok. Hygiene, Reckitt: Alex Owen
Senior model supervisor, Reckitt: Claudia Weston
Inventive company: Havas London
U.Ok. group CEO, Havas Inventive: Xavier Rees
Chief inventive officer: Vicki Maguire
Reckitt international govt inventive director: Elliot Harris
Inventive director: Nick Rowland
Inventive group: Hollie Iles (Senior inventive), Sasha Midgley (Inventive) and Aly Marx-Blackwell (Inventive)
International managing director: Tamara Greene
Managing accomplice: Ainhoa Wadsworth
Enterprise director: Dom Skuratko
Senior account director: Catherine Martyn
Account director: Nicole Burgess
Account supervisor: Irina Patrichi
Government technique director: Britt Iversen
Group technique director: Becky Taylor-Wilkinson
Strategist: Tom King
Head of inventive companies: Shaun Musgrove
Head of manufacturing: Katie Keith
Head of movie: Louise Bonnar
Senior movie producer: Katie Wooden
Assistant movie producer: Sian O’Halloran
Inventive manufacturing director: Stefanie Worth
Inventive producer: Kieran Worboys, Lucy Farrell
Senior model designer: Sarah Butler
Senior designer: Darta Losane
Conceptual designer: Morgan Shipley
Senior enterprise affairs supervisor: Marta Kisluk
New enterprise and advisor: Charlotte Anderson
Manufacturing firm: Smuggler
Director: Tom Hooper
Government producer: Lucy Kelly, Fergus Brown
Producer: Molly Pope
DoP: Steve Annis
Manufacturing designer: Robin Brown
Manufacturing supervisor: Meghan Younger
Manufacturing coordinator: Sidney Arthur
Manufacturing runner: Izzy Davis
1st AD: Chris Kelly
