Giulia Pianelli is a Cellular Advertising Marketing consultant with years of expertise within the app trade. For The App Advertising Snack’s twenty first episode, she shares her imaginative and prescient of ASO and the way it suits right into a advertising technique.
Beneath is the transcript of the video above
Good day everybody, my title is Giulia Pianelli and I’m a cell advertising skilled from Italy.
What’s the one factor everyone ought to learn about ASO?
This may disappoint somebody however it’s one factor that everybody ought to learn about ASO, it’s that ASO alone doesn’t make miracles. What I imply is that issues have developed rather a lot over the previous 3-4 years particularly additionally with the pandemic and most cell entrepreneurs at the moment are acquainted with ASO strategies far more than they have been prior to now not less than. And that’s why ASO ought to be not thought of as one thing alone on the aspect however it ought to be a part of a holistic advertising technique I believe, together with paid UA, CRM, and in addition product development.
Which one ought to come first: ASO or UA?
I might suggest getting began with ASO first as a result of, you understand, an optimized retailer web page may additionally assist drive extra conversions additionally with paid campaigns. In case your app retailer web page isn’t optimized, perhaps you can’t get as many conversions as you might should you had optimized it within the first place. I believe that earlier than beginning with any of the advertising actions I believe that it’s crucial for app builders to concentrate on their product. As a result of if the product isn’t wonderful then all of the advertising technique may very well be in useless
What are your prime 3 suggestions for ASO practitioners?
The highest 3 issues ought to be in my view: to start with by no means cease studying as a result of ASO and cell advertising, normally, is a self-discipline that’s consistently evolving so there are new issues, new options, and new product launches developing on a month-to-month foundation I might say.
And the second tip is: make loads of assessments. As a result of the most important distinction between ASO and paid UA is that ASO is usually non-quantifiable, not less than not as a lot as paid UA. So it would take some time to essentially discover out what’s driving higher conversions and the one method of discovering out that is by way of making assessments, each for visible metadata and textual metadata.
And the third tip is: simply know your product. Examine it very a lot as a result of ASO is, on the finish of the day, engaged on the primary picture of the app. The primary picture of the app that customers can take a look at, it’s like a window on the app for customers so it’s crucial that the metadata of an app actually displays what the app is about.
What’s an ASO mistake everybody ought to keep away from making?
When it comes to the extra sensible strategy to ASO, I might suggest avoiding utilizing to many advertising slogans within the visible metadata as a result of that is perhaps perceived as a bit of bit pretend from customers, and in addition it is perhaps topic to rejection from each Apple and now additionally Google Play is changing into a bit of bit harsher on rejections.
Marine Nozerand
Hello there, I am Marine (she/her), I am a Content material Supervisor at Apptamin. Apptamin is a inventive company specialised in app movies (video adverts, app retailer movies, and so forth.).
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