“The world’s biggest spectacle of meals, trend, cocktails and thoroughbreds,” stated Mark Bacon, svp and advertising managing director of Woodford Reserve. “Our Derby partnership is a key technique that helps make Woodford Reserve the top-selling super-premium American whiskey on this planet.”
Previous Forester, in the meantime, returns with each its normal mint julep and a French Mint Julep with a touch of black raspberry.
Homme+Femme
This 10-year-old Los Angeles streetwear model steeps its choices in nostalgia, however does its homework on their historical past.
Drew Evans, the Homme+Femme’s proprietor and design director, introduced his model to the Derby for the primary time in 2022 and immersed himself within the tradition of Churchill Downs and Louisville itself. He dove into the lineage of African-American horsemen and used this yr’s line to inform the story of the African-American group’s influence on the Derby.
“Seeing the response to yr one provides my group and I a lot confidence as we head into the 149th race,” he stated. “Being invited again by Churchill Downs and the Derby is a blessing and I don’t take it with no consideration.”
Evans took his time on the occasion to higher perceive the Derby and its tradition and to “discover our widespread floor.” The letterman jackets, hoodies, T-shirts, hats and blazers draw their palate from the Derby’s official brand, and Evans notes that the spectrum of this yr’s insignia gave him much more to work with as he tweaked designs and branding.
“I might finest describe it as southern hospitality combined with church of us Sunday finest apparel and youngsters wanting to point out off their outfits on the primary day of faculty,” he stated.
Evans famous that being among the many 50 or so Derby sponsors for the second-straight yr has given him and his group extra confidence and will increase the model’s skill to share the African-American group’s Derby historical past. Except for being a supply of satisfaction, it additionally brings Homme+Femme right into a circle of aspirational luxurious manufacturers that helps make Churchill downs “a world of its personal on that first Friday and Saturday of Could.”
BMW North America
After showcasing its 7 Sequence and its all-electric i7 on the Derby in 2022, BMW returns this yr with somewhat extra below the hood. Marcus Casey, vice chairman of promoting for BMW North America, famous that it’s lots simpler to promote a premium car just like the all-electric BMW iX “sports activities exercise car” when folks have an opportunity to see and expertise it up shut.
