AW: The place did the thought for the character come from, and why is it known as that?
JV: I had been chatting to my brother within the pub one night about how nice the moon is (it actually is superb as you might be in all probability conscious). We went residence and began jamming with a guitar, and I improvised a track, which I recorded on a camcorder. The subsequent day I animated a few characters I had been taking part in about with in Photoshop, in order that they have been singing the track. These characters have been the Spongmonkeys.
They have been known as that as a result of on the time I used to be a member of a artistic neighborhood at b3ta.com, the place the phrase “spong” was getting used to explain the method of including silly eyes to a picture. These guys had fairly messed-up faces, so I known as them the Spongmonkeys.
AW: How did it turn into the mascot for Quiznos? Why does it make sense as a illustration of the model (or does it)?
JV: After I launched the Spongmonkeys initially they have been singing concerning the moon, they usually had but to find their overwhelming love of Quiznos subs. After I was approached about doing the Quiznos commercials with them, I jumped on the probability. They realized that Quiznos subs have been the one factor they really liked greater than the moon (though I wish to be very clear that they nonetheless completely adore the moon as nicely) and off all of us went collectively on this excellent journey.
So far as model illustration is worried, their overwhelming love for the subs might be the primary issue right here. That and the best way they have an inclination to seize consideration with their debonaire appears to be like and delightful track. Primarily, although, that is about positivity. They severely love these subs.
AW: Reactions to Spongmonkeys have lined the complete spectrum of feelings. What’s been probably the most stunning to you?
JV: I used to be fairly stunned by how a lot of a kerfuffle the little chaps induced once we initially put them out, as I had been residing on the web for some years and the brink for what counts as bonkers there may be in all probability a good bit increased than in society at giant. I don’t suppose the particular reactions have been stunning as such, however the scale of all of it was an eye-opener.
AW: Through the authentic marketing campaign, there have been experiences that Spongmonkeys made some youngsters cry. Do you suppose it’s okay if a model mascot alienates folks?
In these divided occasions, the relentless positivity of the Spongmonkeys is a crucial lighthouse on this period.
Joel Veitch
JV: That in all probability relies on the model to some extent, and its values. You in all probability don’t wish to trigger division in case you are manufacturing child milk, however Quiznos has at all times been edgy with their promoting.
