AW: Reboots are notoriously tough. What artistic precept or thought guided you in reviving the Spongmonkeys?
JV: Spongmonkeys blast enthusiasm at full quantity, and that can by no means change. What would they do if you happen to woke them from their prolonged hibernation proper now? They’d go discover some subs! The spot leans into them being again and occurring a street journey to discover a Quiznos, which tributes the loyalty of Quiznos followers who exit of their solution to get their favourite subs, however essentially it’s nonetheless our little furry heroes.
AW: As you’ve labored on different commercials, what do you suppose makes mascot or model character?
JV: The sense of character is every little thing. It’s not nearly making them look cute, it’s about giving them an id which is totally gettable right away, and totally different from all the opposite hundreds of characters you might be continually bombarded with. A few of that’s visible, some is voice, some is writing, but it surely all goes collectively to create one thing memorable and distinctive. And preserve every little thing optimistic.
AW: Is there something concerning the present cultural local weather that would make this time for the Spongmonkeys’ return?
JV: In these divided occasions, the relentless positivity of the Spongmonkeys is a crucial lighthouse on this period. We will get swamped with all of the hate and arguing on social media and within the information. In every single place is battle. Nevertheless, the Spongmonkeys present us the best way. They love every little thing and everybody. They don’t have a damaging bone of their furry little levitating our bodies. All they must be actually comfortable is a Quiznos sub. They LOVE the subs. All the pieces else is simply noise. Be extra Spongmonkey, and life can be happier.
AW: Lastly, what do you hope folks take away or really feel about Spongmonkeys?
JV: Their purest essence is a relentless positivity which I feel we are able to all be taught from. Individuals could not have the style mandatory to actually recognize their magnificence or their magnificent track, however I feel all people ought to be capable to be taught from this joyful exuberance. All of us want extra of that in our lives.
