Podcasting won’t be the fitting match for a lot of manufacturers, however “it allows [Wendy’s] to inform deeper tales within the locations the place individuals are already exploring their passions,” Yun stated. “By constructing belief and model affinity in these areas, we’re difficult a class the place folks eat on autopilot, all in a manner that brings customers in on the joke and drives them to query the sub-standard burgers they’ve been consuming elsewhere.”
Shifting ahead within the U.Okay., Wendy’s goals to construct new eating places and usher in new franchisees, with a full 12 months of selling exercise deliberate for 2024 whereas a worth proposition can be being thought of for Q1.
Following that, extra focus will probably be positioned on merchandise and across the Baconator because the model’s hero product, with high quality being the main focus throughout client messaging. Deletroz additionally theorized that the Wendy’s true crime sequence might return with updates or new investigations.
Bjorn Thorleifsson, head of analysis and insights at amp sound branding, highlighted the facility of audio to create optimistic affiliation and reminiscence affect that podcasts can permit manufacturers to faucet into.
“Podcasts are additionally an ideal car to seize the ears of each millennials and Gen Z, who are likely to hearken to massive quantities of audio content material given its accessibility and mobility,” he stated.
In line with Spotify’s Tradition Subsequent survey, over half of those demographics flip to audio leisure to flee or improve their actuality. “Extra entrepreneurs ought to contemplate podcast promoting of their advertising combine for manufacturers to advertise client belief, buyer affect and next-gen engagement,” he added.
